Since its inception in 2015, the Search Engine Land Awards have become the most coveted honor for marketers worldwide. This annual event highlights exceptional marketers across the globe, granting winners invaluable exposure through widespread media coverage and interviews. Undeniably, winning these awards is no easy task; the arduous application and selection process filters out the ordinary, leaving us with nothing but the extraordinary. Yet, the 2023 application process, delivered with an unprecedented ease, truly set the stage for creativity and storytelling.
In the spirit of unveiling what exactly makes an application triumphant, we’ve gone straight to the source. Garnered from the minds of the 2023 judges, we present to you the defining strategies that can make your entry stand out.
Holly Miller Anderson, the Lead SEO Product Manager at Under Armour, suggested focusing on authenticity and brevity. Her candid advice is to answer the application questions as directly as possible, with substantiating facts to support your statements. This streamlines the judging process, capturing the attention of busy decision-makers.
Melissa Mackey, Director of Paid Search at Compound Growth Marketing, shared an invaluable insight regarding your marketing strategy. Mackey emphasized the need to showcase the logic and rationale behind your tactics. She recommended sharing innovative tactics, the ones that separate you from the herd, adding an intriguing layer to your application. She highlighted the 2023 winner’s visionary voice search strategy as a perfect example.
“Present us your story, don’t state obvious practices,” says Brad Geddes, the Co-founder of Adalysis. He underscored the significance of being specific, advising to share the journey of achieving results rather than just the outcome. Geddes profoundly valued creativity and the ability to problem-solve, traits that are essential for SEO professionals in this dynamic landscape.
For Mordy Oberstein, Head of SEO Branding at Wix.com, applications that truly stood out were those that displayed unique thought processes. Consider detailing diagnostic methods used to detect the problem and the innovative strategies employed to solve them.
Never forget, your readers, in this case, the judges, are humans. Crisp, clear, and well-presented entries that don’t shy away from bullet lists, relevant screenshots, and direct answers have a higher chance of resonating with them. Be wary of using generic templates that might obscure your unique story.
As the countdown to the September 1 application deadline begins, incorporate these golden tips from our judges. These jewels of wisdom can help craft an innovative, unique entry worthy of winning the next Search Engine Land Award. With this blend of creativity, tactics, and authentic storytelling, the golden ticket to the world of exceptional marketers could be yours!
So, why wait? Start your application journey today and seize your opportunity to make headlines as a winner at the prestigious Search Engine Land Awards 2023.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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