In recent years, TikTok has rapidly emerged as an essential platform for sharing viral content, challenging the long-established social media giants. Despite its newbie status, the platform has amassed an astronomical number of users, with a staggering two billion downloads as of 2021. A part of its allure is attributed to TikTok’s algorithm-infused ‘For You Page,’ a space where a user’s preferences are understood and met with a stream of relevant content. The key to cracking this algorithm? TikTok SEO.
Originally, SEO—Search Engine Optimization—was introduced to optimize content for traditional platforms like Google. Traditionally, the optimization has been associated with written web content, ensuring that a webpage makes the most out of its strategy by boosting visibility and generating user traffic.
However, the goal remains the same for the new-generation SEO—TikTok SEO, the difference being that the process now aims to optimize video content rather than written web material. As we observe a paradigm shift with the Gen Z leaning towards platforms like TikTok and Instagram for quick online searches, it’s imperative to understand the importance of TikTok SEO in this evolving digital stratosphere.
Every search engine operates on its unique ranking algorithm, with TikTok being no exception. The popularity of different types of content relies heavily on the different ranking factors used by these algorithms. TikTok’s algorithm, colloquially known as the ‘For You Page,’ harnesses user interactions, video information, and device/account settings to determine what pops up on users’ feeds.
User interactions—the engagement a video receives via likes, shares, follows, and comments—play an undeniable role in shaping a user’s TikTok experience. This shapes a user-specific setting where the algorithm delivers content based on the user’s activity, likes, follows, and shares. The more engaged a user is with specific kinds of content, the more the application learns to populate the ‘For You Page’ with similar videos.
Next in line is video information—this includes elements like captions, hashtags, and sound clips used in a video. This criterion assists the algorithm in discerning the nature of the content and determining its relevance to user searches. So when creating content, it’s important to be mindful of the keywords used in the captions and the relevance of the hashtags to the video content. All of these minor details contribute significantly to maximizing visibility with TikTok SEO.
To conclude, the viral world of TikTok presents a tremendous opportunity for artists, influencers, brands, and ordinary users to capture attention, gain followers, and even ignite global trends. By learning to optimize one’s TikTok strategy through the lens of SEO, one can skyrocket engagement rates and maximize visibility on this highly influential platform. The future of viral content is here, and TikTok SEO is the key to unlocking it.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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