Tangential SEO is akin to casting a wider net into the ocean of potential customers. Reeling in audiences beyond the usual realm of your business is one of its key benefits. This practice effectively translates to a broader consumer base than those traditionally achieved by business keywords.
Moreover, tangential SEO serves as a springboard for unlimited content. Rather than being confined to your core business areas, you now have the liberty to explore a universe of topics, sub-topics, and trends. This enhances your content reach, keeping your audience engaged and you never short of compelling ideas.
In SEO, quantity is a defining element, especially in terms of keywords and site traffic. With tangential SEO, you open doors to target and rank for a wider range of keywords. Simply said, the more keywords you target, the more traffic you garner.
Posting high-quality content around trending topics plays a crucial role in increasing the number of backlinks to your site. As you delve into more topics of interest, you can inadvertently facilitate the generation of backlinks – a vital factor for boosting your site’s SEO.
Understanding tangential topics requires examples. Let’s consider a niche in the holiday home market. While your main content may focus around real estate investments, you could subtly include topics around sub-letting opportunities.
Or consider a niche in the online course industry. Alongside a main focus on, perhaps, coding courses, throw light onto aspects such as job opportunities without a degree or the opportunity for a career change. This way, you cultivate audience interest while simultaneously diversifying your content.
An array of niches like travel, B2B marketing, banking, fitness, education, CRM, healthcare, and tech can all benefit from tangential SEO. These topics open doors to a reservoir of contents that can attract unexpected user segments to your brand.
With a comprehensive strategy, tangential SEO allows for in-depth exploration of various niches. This leads to the unearthing of fresh perspectives, innovative ideas, and invaluable customer insights. More importantly, by understanding a wider demographic, businesses can position themselves as versatile experts attuned to audience research.
In conclusion, tangential SEO fulfills the modern-day digital marketer’s dream. It has the power to attract more traffic, foster endless content generation, improve SEO metrics, and expand knowledge of customer expectations and industry trends. Implement this strategy and you’ll be right on track toward crafting content that resonates far and wide, driving visibility, traffic, and content diversity like never before.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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