Many aspiring chess players fail because they oversimplify the game and neglect the pawns, focusing solely on the more forceful pieces like the queen or rook. In keyword research, the same principle applies; missing out on basic search terms that describe your offerings clearly just because these don’t seem sophisticated enough can be a fatal mistake. When you’re a cyber-security software company, using industry buzzwords like ‘threat intelligence’, ‘incident response’, or commonly used terms by your competitors are a must in your keyword list.
Many aspiring chess players fail because they oversimplify the game and neglect the pawns, focusing solely on the more forceful pieces like the queen or rook. In keyword research, the same principle applies; missing out on basic search terms that describe your offerings clearly just because these don’t seem sophisticated enough can be a fatal mistake. When you’re a cyber-security software company, using industry buzzwords like ‘threat intelligence’, ‘incident response’, or commonly used terms by your competitors are a must in your keyword list.
What might seem like a simple step—one that might even feel like an unwanted intrusion into your clients’ time—provides a goldmine of insights if performed right. An extensive questionnaire at the onset of a project can help understand the client’s rival dynamics, operative environment, target markets, and more, offering precious nuggets for keyword research. Use this tool wisely and revisit the responses as and when needed for sharper keyword selection.
Historical PPC and SEO data are troves of wisdom. They provide insights into what has worked in the past and what hasn’t, guiding the keyword research process significantly. Have you lost significant traffic to certain pages or queries over time? Then it’s time to revisit and rethink those keywords, breathing new life into old content to revitalize leads and revenue.
If there’s something invaluable in the world of B2B keyword research, it’s the terms derived from customer pain points. Why? Because they demonstrate an understanding of the challenges your potential customers face and position you as a problem-solver. Let’s say you’re a CPQ (Configure, Price, Quote) software company. You can generate potential keywords by searching your core topics on Reddit and identifying pain points from user comments. This strategy would lead to content that resonates with potential customers and is likely to drive conversion.
Having discussed keyword identification down to the minuscule details, it’s clear that unlocking B2B growth via keyword research isn’t just possible; it’s a reality waiting to transpire. Following this diligently designed process can propel any B2B website or business to remarkable highs. Apart from generating valuable leads and revenue, these research tactics would render invaluable business value, putting you miles ahead in the digital race. A seamless balance of basic keyword use, probing questionnaires, historical data utilization, and pinpointing pain points can help your business achieve unprecedented growth in the dynamic marketplace of 2023.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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