Unlock Twitter Success in 2022: Optimal Posting Times for Maximum Engagement Revealed

Unlock Twitter Success in 2022: Optimal Posting Times for Maximum Engagement Revealed

Unlock Twitter Success in 2022: Optimal Posting Times for Maximum Engagement Revealed

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Twitter for Business Growth in 2022: Discover the Ideal Posting Schedule for Improved Engagement


The growth of Twitter as a robust promotional channel for businesses and marketers cannot be overlooked. With a user base of over 330 million monthly active users and high levels of engagement, Twitter has become an essential tool for building brand awareness, driving website traffic, and engaging with customers. Given its significance, identifying the best times to post on Twitter for maximum engagement becomes pivotal for a successful social media marketing strategy.

Optimal Times to Post on Twitter

Based on recent data analysis, the overall best times to post on Twitter for heightened user engagement are:

  • Tuesdays between 9 a.m. and 2 p.m.
  • Wednesdays from 9 a.m. to 1 p.m.
  • Thursdays between 9 a.m. and 2 p.m.
  • Fridays from 9 a.m. to noon

Engagement is strongest from Tuesdays through Thursdays while the worst day for posting is Sunday. These time frames correlate with higher levels of user activity, ensuring that your content will likely reach a broader audience and trigger increased interaction.

Industry-Specific Best Times for Twitter

Understanding the best posting times tailored to your industry leads to even better engagement results. Here are the optimal posting times for key sectors/entities:

  • Hospitals & Healthcare: Wednesdays and Fridays between 8 a.m. and 2 p.m.
  • Hospitality: Wednesdays and Thursdays from 10 a.m. to 3 p.m.
  • Media: Tuesdays and Thursdays between 8 a.m. and 1 p.m.
  • Nonprofit: Tuesdays and Wednesdays from 10 a.m. to 3 p.m.
  • Restaurants: Thursdays and Fridays between 9 a.m. and 1 p.m.
  • Schools & Education: Wednesdays and Thursdays from 8 a.m. to 2 p.m.
  • Travel & Tourism: Thursdays and Fridays between 9 a.m. and 2 p.m.

These optimal times correspond with when target audiences within each industry are most active, ensuring maximum visibility and engagement for your content.

Identifying the Best Times for Your Own Social Media Accounts

To truly capitalize on Twitter engagements, it’s important to test and analyze your own account to uncover the most optimal posting times for your particular audience. Tools like Sprout Social and ViralPost® can help refine your posting schedule and analyze user engagement across different time slots.

Data Sources & Methodology

The data used in this article is obtained from Sprout Social, a leading social media management platform. The company collected and analyzed vast amounts of data spanning user demographics, plan types, industries, and locations. The results are standardized across various time zones, making the insights presented in this article applicable on a global scale.


Mastering the best times to post on Twitter is integral for maximizing engagement in 2022. It’s important to evaluate your own account data to identify posting times that work specifically for your audience. Utilize tools like Sprout Social and ViralPost® to test, analyze and enhance your Twitter posting strategy. Implementing these tailored tactics will ultimately drive superior engagement results and propel your brand towards growth and success.

Casey Jones Avatar
Casey Jones
1 year ago

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