As the digital landscape continues to evolve at breakneck speed, the concept of the metaverse has emerged as a significant player in this new era. With more than 400 million users participating in metaverse experiences, it’s imperative for marketers to stay informed about its developments. As the intersection of augmented reality, virtual reality, and social media, the metaverse is defined as a virtual space where users can interact with digital environments, objects, and other users. To help navigate this exciting yet complex terrain, we have compiled a list of four leading experts in the metaverse field, whose insights can help guide your marketing success in this brave new world.
The “Godmother of the Metaverse,” as dubbed by Fast Company, Cathy Hackl serves as the Chief Metaverse Officer and co-founder of Journey. With extensive expertise in augmented reality, virtual reality, and spatial computing, Hackl has written three books related to the metaverse and hosts Adweek’s Metaverse Marketing podcast. Her depth of knowledge and experience in the metaverse make her a true pioneer in the space, and her insights are invaluable for marketers looking to delve into the world of metaverse marketing.
Cathy Hackl:
Joanna Popper is another power player in the metaverse arena, currently serving as the Chief Metaverse Officer at Creative Artists Agency (CAA). As an award-winning Hollywood and Silicon Valley media executive, her background boasts impressive roles such as HP’s Global Head of Virtual Reality, EVP of Media and Marketing at Singularity University, and VP of Marketing for NBCUniversal Media. As an executive producer of various award-winning films and VR experiences, Popper is well-versed in the metaverse and its implications for the future of digital marketing.
Joanna Popper:
As the Founder and CEO of Black Sun Labs, a Web3 and metaverse consultancy, Lindsey McInerney is at the forefront of metaverse and blockchain innovation. McInerney is also the CEO of Sixth Wall, which she co-founded with Mila Kunis and Lisa Sterbakov. Her extensive experience includes her former role as Global Head of Technology and Innovation at AB InBev, where she led Stella Artois’s groundbreaking entry into the metaverse through a partnership with Zed Run. Recognized for her visionary insights, McInerney is an essential thought leader for marketers looking to establish a strong foothold in the metaverse.
Lindsey McInerney:
Andrew Schwartz serves as the Director of Metaverse Engineering at Nike, where he’s at the helm of integral metaverse projects. With a keen focus on digital innovation, marketing, and strategy, Schwartz provides valuable insights on the future of brand experiences within the metaverse, making him an indispensable resource for marketers looking to capitalize on this thrilling new frontier.
Andrew Schwartz:
Keeping up to date with metaverse developments is crucial for marketers looking to stay ahead in their field. The above experts not only offer invaluable insights but also provide a wealth of experience and knowledge that can help guide marketers toward success in the ever-evolving metaverse landscape. By following these thought leaders, you’ll be better equipped to navigate the challenges and opportunities that the metaverse presents. So, gear up and prepare to unlock your metaverse marketing mastery!
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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