Formerly known as Workspaces, Saved Views is a feature that lets you save a specific set of filters that can be applied across various UI sections. This functionality augments efficiency, particularly when managing multiple campaigns divided along lines of business, service lines, or geographic dimensions.
To create a Saved View, navigate to the overview page, apply your desired filters, and choose ‘Save View’ from the dropdown at the top of the page. Label your Saved View appropriately and save it. When you need to use your Saved View, simply select ‘Views’ from the drop-down at the top left of the sidebar, and choose from your options.
Custom Columns are a game-changer, allowing PPC Managers to create unique metrics for a personalized view within the UI. These columns can high-tail your segmentation analysis, zeroing in on individual conversion actions like free trial sign-ups or demo registrations.
Creating a custom column is straightforward. Click columns, modify columns, and then choose ‘Custom columns’. Here, you can define your column title, define your formula, then click Save. Let the versatility of Custom Columns be your canvas – utilize simple formulas for data provisioning to fit your specific objectives.
Saved Column Sets, often used in conjunction with Custom Columns, fast-track the display of pertinent campaign data. This tool is a boon for PPC Managers, making it easier to track specific metrics or aspects of campaigns with a click.
Creating a Saved Column set is a breeze. Once you have Custom Columns in place, go to the columns dropdown menu, select ‘Modify columns’, and click ‘Save set’. Name your column set judiciously, and voila, tracking your specified metrics just got easier.
In the increasingly complex world of digital advertising, leveraging these potent features of the Google Ads Interface can significantly augment PPC Managers’ efficiency and productivity. Saved Views, Custom Columns, and Saved Column Sets offer invaluable assistance in managing and tracking campaigns.
These tools are easy to use and incredibly efficient, enabling PPC managers to deal with multiple campaigns, service lines, or geographical segments without additional stress. We strongly encourage our readers to try out these features and experience an upsurge in their Google Ads management efficiency. Harness the power of these features today, and be the master of your campaign universe.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
