Unleashing Efficiency: Mastering Google Ads Interface with Saved Views, Custom Columns, and Saved Column Sets for PPC Managers

Unleashing Efficiency: Mastering Google Ads Interface with Saved Views, Custom Columns, and Saved Column Sets for PPC Managers

Unleashing Efficiency: Mastering Google Ads Interface with Saved Views, Custom Columns, and Saved Column Sets for PPC Managers

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Saved Views: Optimizing Workflow Efficiency

Formerly known as Workspaces, Saved Views is a feature that lets you save a specific set of filters that can be applied across various UI sections. This functionality augments efficiency, particularly when managing multiple campaigns divided along lines of business, service lines, or geographic dimensions.

To create a Saved View, navigate to the overview page, apply your desired filters, and choose ‘Save View’ from the dropdown at the top of the page. Label your Saved View appropriately and save it. When you need to use your Saved View, simply select ‘Views’ from the drop-down at the top left of the sidebar, and choose from your options.

Custom Columns: Personalized Display Metrics

Custom Columns are a game-changer, allowing PPC Managers to create unique metrics for a personalized view within the UI. These columns can high-tail your segmentation analysis, zeroing in on individual conversion actions like free trial sign-ups or demo registrations.

Creating a custom column is straightforward. Click columns, modify columns, and then choose ‘Custom columns’. Here, you can define your column title, define your formula, then click Save. Let the versatility of Custom Columns be your canvas – utilize simple formulas for data provisioning to fit your specific objectives.

Saved Column Sets: Streamlining Relevant Campaign Data

Saved Column Sets, often used in conjunction with Custom Columns, fast-track the display of pertinent campaign data. This tool is a boon for PPC Managers, making it easier to track specific metrics or aspects of campaigns with a click.

Creating a Saved Column set is a breeze. Once you have Custom Columns in place, go to the columns dropdown menu, select ‘Modify columns’, and click ‘Save set’. Name your column set judiciously, and voila, tracking your specified metrics just got easier.

In the increasingly complex world of digital advertising, leveraging these potent features of the Google Ads Interface can significantly augment PPC Managers’ efficiency and productivity. Saved Views, Custom Columns, and Saved Column Sets offer invaluable assistance in managing and tracking campaigns.

These tools are easy to use and incredibly efficient, enabling PPC managers to deal with multiple campaigns, service lines, or geographical segments without additional stress. We strongly encourage our readers to try out these features and experience an upsurge in their Google Ads management efficiency. Harness the power of these features today, and be the master of your campaign universe.

Casey Jones Avatar
Casey Jones
8 months ago

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