In a ground-breaking move, Elon Musk, who acquired Twitter in October 2022, recently announced that verified content creators will soon be eligible for ad revenue payments based on ads served in their replies. This bold initiative aims to breathe new life into the social media giant’s advertising ecosystem, following a period of dwindling ad revenue and extensive restructuring. The first block of payments will total a staggering $5 million.
Musk’s announcement outlines key criteria for content creators to qualify for ad revenue payments. First and foremost, the creators must be verified users on the platform. Additionally, only ads served to other verified users will count towards this new ad revenue sharing initiative. This move further emphasizes Twitter’s focus on rewarding genuine, high-quality content creators and advertisers.
This new ad revenue-sharing model opens up an additional revenue stream for Twitter advertisers, who have found themselves facing challenges since Musk’s acquisition of the platform. Ad revenue took a significant hit due to a series of restructuring moves under Musk’s leadership, which led to the layoff of nearly 50% of Twitter’s global workforce.
To counter the declining ad revenue, advertising expert Linda Yaccarino has been appointed as Twitter’s new CEO. Yaccarino’s wealth of experience in the industry has the potential to restore trust and reinvigorate Twitter’s advertising landscape. Data from Sensor Tower and Insider Intelligence indicate a 20% year-on-year decline in ad spending – a trend that Musk aims to reverse by increasing Twitter’s ad revenue to 15 cents or more from the current 5-6 cents per user hour of attention.
Twitter’s transition under Musk’s ownership has not been a smooth ride, but the recent announcement regarding ad revenue sharing for verified content creators signals a willingness to adapt and evolve. With the appointment of Linda Yaccarino as CEO and novel strategies empowering genuine content creators, Twitter looks set to make a strong comeback in the advertising space. Ultimately, time will tell whether these efforts will succeed in revamping the platform and boosting user engagement for the years to come.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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