Trailblazers to Track: Exemplary Thought Leaders Shaping the Future of Customer Data Platforms

Trailblazers to Track: Exemplary Thought Leaders Shaping the Future of Customer Data Platforms

Trailblazers to Track: Exemplary Thought Leaders Shaping the Future of Customer Data Platforms

As Seen On

In an increasingly digitized world, one technology has rapidly emerged as a critical tool for marketers across industries—Customer Data Platforms (CDP). Packaged software that builds a unified, persistent customer database accessible to other systems, CDPs are shifting paradigms, transforming how businesses approach customer data management. Tech titans like Adobe and Oracle have already introduced their own CDPs, and a look to the horizon reveals expansive growth with platforms offering direct connections to pre-existing data lakes. To truly appreciate the revolutionary potential of CDPs, we’ll dive into the trailblazers of this field, who are defying boundaries and shaping the future of CDPs.

Tasso Argyros: Reengineering Customer Experience

As the CEO of ActionIQ, Tasso Argyros has devised strategies to connect customer data to the customer experience in innovative and insightful ways. An ardent believer in the potential of AI, Argyros also explores its implications in healthcare. Follow him on LinkedIn and Twitter to experience first-hand his visionary approach to CDPs.

Ben Bloom: The Data Collection Maverick

Ben Bloom, a prominent analyst at Gartner, brings a fresh perspective to data collection methods, earning him the title of a “maverick” researcher. Bloom’s in-depth analyses and unconventional approaches promise to reshape our understanding of CDPs and their potential. Check his LinkedIn and Twitter feed for stimulating insights.

Greg Krehbiel: The CDP Connoisseur

Greg Krehbiel, a self-employed consultant, leverages his expertise on CDPs to provide valuable advisory services to marketers. His vast experience and deep understanding make him an invaluable resource for comprehending the intricacies of CDPs, as evident from his LinkedIn and Twitter accounts.

David Raab: Gardener of CDP Education

David Raab, the founder of the CDP Institute, has paved the way for educational programs and certifications in CDPs. His endeavor at demystifying this complex technology for everyone has made him an influential figure in this sphere. Make sure to follow his educational journey via his LinkedIn and Twitter accounts.

David Wallace: Analyst with a Fintech Flair

A research director for customer data and analytics at IDC, David Wallace wears multiple hats—fintech enthusiast, digital transformation explorer, customer experience analyst, and CDP scholar. Follow him on LinkedIn and Twitter to learn from his diversified expertise.

Zack Wenthe: The Energetic Evangelist

Zack Wenthe, with his zeal for CDPs, has positioned himself as a “CDP evangelist.” As the director of customer marketing at Treasure Data, Wenthe passionately advocates for CDPs and their future possibilities. Catch up with his thoughts on LinkedIn and Twitter.

Just as customer data platforms are more than databases, these thought leaders are more than their titles convey. They are visionaries, confidently leading the way toward a future where CDPs will lay the foundation for more customer-centric systems. By following these intellectual giants, marketing professionals, digital strategists, data analysts, and martech enthusiasts can stay not only abreast of the latest advances in CDP technology but also anticipate the trends around the corner.

Delving deeper into the resources offered by the CDP Institute or consultation services these pioneers offer will broaden your understanding and ability to leverage the power of customer data platforms. And remember, the future of CDP is a book written by the collective, so let’s join the narrative and shape the future of customer data together.

 
 
 
 
 
 
 
Casey Jones Avatar
Casey Jones
11 months ago

Why Us?

  • Award-Winning Results

  • Team of 11+ Experts

  • 10,000+ Page #1 Rankings on Google

  • Dedicated to SMBs

  • $175,000,000 in Reported Client
    Revenue

Contact Us

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can't wait to work in many more projects together!

Contact Us

Disclaimer

*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.