Skroutz, Greece’s largest online marketplace, made a name for itself by putting the needs of its clientele first. Often plagued with delays and inefficiency due to the unreliable local courier system, Skroutz embarked on a new venture in 2020 to rectify this issue: launching their in-house delivery service, Skroutz Last Mile. However, scaling this service proved to be a logistical nightmare due to the limitations of the third-party platform employed initially.
The previous platform boondoggle was incapable of planning routes for large order volumes, creating a bottleneck in processing times and subsequently straining Skroutz’s commitment to reliable and efficient deliveries. It was paramount that a tailored solution addressing this intricate issue was procured, hinging on automation and swift order processing.
With the integration of Google Maps Platform (GMP), Skroutz was able to successfully rise above these limitations. GMP’s Cloud Fleet Routing enabled a comprehensive and efficient route planning paradigm, fully automated and compatible with the formidable order volume of Skroutz. This tailor-made system employed customizable parameters tuned specifically to deal with the unique delivery landscape of Greece, transforming order processing from a time-consuming fiasco into a streamlined function.
The benevolence of the GMP and Skroutz partnership goes beyond aiding back-end operations: it also does wonders for the front-line drivers. Integrated directly into their workflow, Google Maps eliminated the process of app-switching, unifying the entire operation into a singular well-oiled machine.
In the past, logistics decisions were based on guesswork and rudimentary mathematics. Now, the GMP system accounts for variables such as drivers’ availability, vehicular capacity, speed limits, and specific package details. The automated route planning supported by parallel processing of several batches resulted in orders being delivered promptly and efficiently, markedly improving the reputation of Skroutz Last Mile.
The transformation of routing operations brought on by Google Maps Platform integration has improved delivery fulfillment rates and significantly boosted operational efficiencies. Skroutz Last Mile’s proficient command over its delivery routes and timetables shows a remarkable improvement, with its efficiency hitting peak levels in the local market.
In a future where efficiency and customer service dictate the survival of businesses, automation is no longer just an option – it’s a lifeline. Technologies similar to Google Maps Platform can further streamline your logistics or delivery services, and ensure you stay ahead of the curve. It’s not just about delivering a package; it’s about delivering a promise of reliability and quality, every single time.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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