Mark your calendars – July 1st, 2023 will be remembered as a turning point in search marketing, as businesses finally make the switch to Google Analytics 4 (GA4), Google hosts its highly anticipated Marketing Livestream, and generative AI’s impact on SEO and content becomes increasingly apparent. In this ever-changing digital landscape, it’s crucial to stay ahead of the curve and adapt to new trends. This article will shed light on the latest developments in search marketing, and provide you with the tools to face these changes head-on.
GA4 boasts a host of benefits, such as improved machine learning capabilities, a more intuitive data model, and better privacy settings. Nevertheless, by July 1st, 2023, businesses will need to make the forced switch to GA4, which might be challenging for some. In order to overcome these hurdles, businesses must confidently configure GA4 to suit their unique needs, while familiarizing themselves with the shift in metrics and processes.
The Google Marketing Livestream, a key event in the search marketing calendar, unveiled valuable insights and strategies that businesses can incorporate into their marketing efforts. Some of these essential takeaways include the increased importance of mobile-first indexing, best practices for user experience, and leveraging Google My Business for local SEO success.
The recent developments in generative and conversational AI have enabled search engines like Google and Bing to better understand user intent and serve more relevant results. Consequently, SEO ranking factors are evolving, and businesses must produce high-quality, contextually relevant content to stay competitive. Generative AI can help create such content, thereby boosting a site’s position in the SERPs.
To remain competitive in this ever-changing search marketing landscape, businesses must adopt the following tactics:
For more information on the topics discussed, check out the following resources:
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
![The ‘Giveaway Piggy Back Scam’ In Full Swing [2022]](https://www.cjco.com.au/wp-content/uploads/pexels-nataliya-vaitkevich-7172791-1-scaled-2-683x1024.jpg)
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
