In the age of data-driven marketing, personalization has emerged as a powerful tool to engage consumers and drive conversions. With 80% of consumers more likely to make a purchase from brands that offer personalized experiences, it’s no wonder that companies are looking to unlock the potential of marketing personalization software. In this article, we’ll explore how some of the top companies have transformed their marketing ROI by leveraging personalization software, and demonstrate the incredible results they’ve achieved.
Faced with the challenge of customer data silos, Domino’s sought to create a unified database that would help them understand and target their customer base more effectively. Alsea, the parent company of Domino’s, turned to the combination of Snowflake, a cloud data platform, and Twilio Segment, a customer data platform to create a comprehensive data lake.
With the assistance of Twilio Segment, Domino’s established personalized customer journeys and hyper-relevant audiences by utilizing the aggregated data. This strategy proved to be a game-changer, resulting in a whopping 65% drop in cost per acquisition (CPA), a 23% increase in conversions for customer acquisition, 16% growth in customer retention, and a 700% surge in return on ad spend (ROAS). Additionally, customer acquisition costs (CAC) decreased by 65%.
Initially, Clari relied heavily on the “spray and pray” marketing strategy, which yielded unsatisfactory results. In order to improve, they adopted 6sense Features, an account-based marketing (ABM) orchestration platform that allowed them to target their audience more effectively.
By employing a Wake the Dead account-based strategy, Clari generated highly targeted display ads using 6sense and created Folloze landing pages that resonated with their audience. Their efforts paid off – within just one quarter, Clari generated $1 million in qualified leads, achieved a 79% click-through rate (CTR), and secured eight meetings from targeted accounts.
For Appcues, optimizing conversion rates from existing traffic was a priority. To achieve this, the software company turned to UseProof and Clearbit data for website personalization. They identified their customers’ industries and created seven distinct industry segments.
Appcues developed customized home pages for each of these segments, delivering tailored content that resonated with visitors. This highly-targeted personalization strategy boosted user engagement, yielding a 20% increase in time spent on site, a 60% rise in demo bookings, and a stunning 95% growth in signups, all from the same traffic levels.
The success stories of Domino’s, Clari, and Appcues highlight the immense potential of marketing personalization software in driving significant improvements in ROI, conversion rates, and customer engagement. By implementing strategic personalization campaigns, these companies have achieved impressive results and unlocked the true power of modern marketing practices. It is time for businesses to embrace the innovative potential of personalization software, and to join these successful companies in revolutionizing their marketing ROI.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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