With transformative changes in technology marking the business landscape, the conventional roles of CMOs and marketing leaders are taking on a new guise. Amid business charts and figures, what now demands their attention is the persuasive play of data and analytics, exerting a significant impact on the bottom lines of companies.
The window to customer retention and consequential business growth does not remain confined to classic marketing strategies. Instead, it extends far beyond into the territories of data-led insights and decisions. Crucial to effective CX (customer experience), the bone of all marketing efforts indeed lies in quality data. From efficient decision-making to framing strategic moves, the role of data is paramount. The companies that recognize this can forge deeper connections with their customers and unlock new avenues for growth.
But the role of data doesn’t end with decision-making. The marketing sphere has shifted from product-focused approaches to more customer-centric ones. This pivot hinges on a strong understanding of customer experience (CX), backed by valuable data insights. Every campaign, every ad, every marketing effort now needs to be crafted around the customer and their needs – a task only achievable through robust data insights.
The potential for data in enhancing CX doesn’t stop at insights and behavioural predictions; it dives headfirst into the realm of technology with the advent of Generative AI systems like ChatGPT. From answering customer queries in real time to generating nuanced human-like text, innovative AI applications are shaking up marketing operations. Embracing such technologies can catapult businesses ahead of their competition and deliver an unmatched CX.
An instrumental player in this data-driven marketing revolution is Jenn Atkins, CMO at Dun & Bradstreet. Atkins brings with her a wealth of professional experience that propels the company’s marketing potential into new realms. Her progressive leadership and expert understanding of data’s role in empowering CX have set new industry standards.
Spearheading the editorial spectrum of the MarTech industry is Kim Davis, Editorial Director at MarTech. Davis’s extensive experience with SaaS and data applications, coupled with her work in the tech and publishing industry, primes her as an authority on data-backed marketing strategies.
This article was made possible by Dun & Bradstreet’s sponsorship – a trusted global powerhouse and provider of business decision-making data and analytics for over 180 years. Their comprehensive suite of data solutions provide insights to businesses, aiding them in making informed and strategic decisions.
In this rapidly-evolving landscape marked by changes in technology and data dependencies, marketers and business leaders are advised to lean on innovative technologies like AI for improved CX. These tools, coupled with data insights from reliable providers like Dun & Bradstreet, can help businesses make data-backed decisions, optimize their marketing efforts, and establish themselves as leaders in their respective fields. Finally, remember: Data isn’t just about numbers; it’s about the story it tells. And who better to narrate that tale than the marketers of the future.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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