1. Focus on User Experience (UX) and Core Web Vitals
Core Web Vitals include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These crucial metrics illustrate how user experience (UX) impacts content and SEO strategy. Improving UX and Core Web Vitals involves enhancing website speed, minimizing loading times, and optimizing images.
2. Optimize for Google EAT (Expertise, Authoritativeness, Trustworthiness)
Google EAT emphasizes the importance of high-quality content by evaluating authors with expertise, authoritativeness, and trustworthiness. Enhance your EAT score by incorporating author bios, credentials, and industry-related expertise on your website, ensuring that users consistently receive reliable information.
3. Embrace long-form, comprehensive content
Research shows a direct correlation between long-form content and higher rankings. In-depth, well-researched articles demonstrate expertise and enhance user engagement. Balance long-form content by ensuring readability and proper structure, guiding the reader through the information seamlessly.
4. Utilize semantic search and focus on topic clusters
Semantic search refers to Google’s algorithm understanding the user’s intent behind a query. Topic clusters organize connected content to help establish authority on a specific subject. By integrating topic clusters and semantic search, businesses can create a content network that effectively showcases their expertise.
5. Strategically use internal and external linking
Internal and external links play a vital role in SEO. High-quality external links act as endorsements from authoritative sources, boosting search engine rankings. Simultaneously, structuring internal links properly allows users to navigate through your website efficiently, further establishing your authority.
6. Optimize for voice search and featured snippets
The increasing use of voice search impacts content optimization, emphasizing the importance of ranking in featured snippets. To create content that is voice search-friendly and ranks in featured snippets, focus on answering questions concisely, utilizing headings, and incorporating structured data.
7. Leverage video content
The growing trend of video consumption opens new avenues for businesses to enhance their SEO strategies. Engaging, shareable video content not only boosts rankings but provides valuable information to your audience. Promote your video content across various platforms to increase exposure and drive traffic to your website.
Remember, by employing the latest SEO and content writing strategies, businesses can adapt and evolve to achieve better results in the competitive digital market. Stay ahead of the curve by continuously learning and making the necessary updates to your content strategy based on current SEO trends.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
![The ‘Giveaway Piggy Back Scam’ In Full Swing [2022]](https://www.cjco.com.au/wp-content/uploads/pexels-nataliya-vaitkevich-7172791-1-scaled-2-683x1024.jpg)
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
