The product marketing landscape is in a constant state of flux. As businesses across the globe adapt and evolve to keep up with the latest trends and insights, marketers must remain well-informed in order to thrive in today’s competitive environment. To help you stay ahead of the game, we’ve compiled a list of 15 essential product marketing books that you should read in 2023. These insightful reads will arm you with the knowledge and skills necessary to revolutionize your marketing strategy and achieve success.
The Launch- A Product Marketer’s Guide
Author: Yasmeen Turayhi
Pages: 280
Available at: Amazon
This comprehensive guide breaks down the process of launching a product, from inception to implementation. The book is ideal for both experienced marketers and newcomers, offering valuable insight into the world of product marketing.
The Influential Product Manager
Author: Ken Sandy
Pages: 346
Available at: Amazon
An invaluable resource for product managers, this book teaches readers the soft skills necessary to effectively communicate, persuade, and influence stakeholders in a competitive environment.
Product Marketing, Simplified
Author: Srini Sekaran
Pages: 160
Available at: Amazon
A concise guide to the fundamentals of product marketing, this book is perfect for those looking for an easy-to-understand introduction to the field.
Product Marketing Misunderstood
Author: Richard King and Bryony Pearce
Pages: 288
Available at: Amazon
The authors explore common misconceptions about product marketing and clarify its true purpose, helping readers create more effective strategies and campaigns.
Positioning: The Battle for Your Mind
Author: Al Ries and Jack Trout
Pages: 221
Available at: Amazon
This seminal work on positioning is a must-read for marketers of any industry. It explains how to create effective messages that stand out in the minds of consumers.
Contagious: Why Things Catch On
Author: Jonah Berger
Pages: 244
Available at: Amazon
Discover what makes products, campaigns, and ideas go viral with this intriguing book that combines research, case studies, and tips on crafting contagious content.
Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip and Dan Heath
Pages: 336
Available at: Amazon
This engaging read examines the reasons behind the longevity of successful ideas and teaches readers how to make their own marketing messages stickier.
The Lean Product Playbook
Author: Dan Olsen
Pages: 336
Available at: Amazon
Rooted in the principles of the lean startup methodology, this playbook presents a step-by-step guide to creating winning products and marketing them effectively.
The Jobs-to-Be-Done Growth Strategy Matrix
Author: Anthony W. Ulwick
Pages: 400
Available at: Amazon
This groundbreaking book provides a comprehensive framework for uncovering the jobs customers want your product to do and how to prioritize these jobs for maximum growth.
Cracking the Sales Management Code
Author: Jason Jordan and Michelle Vazzana
Pages: 240
Available at: Amazon
A master class in sales management, this book demystifies the sales process and provides actionable strategies for achieving success.
Top of Mind: Use Content to Unleash Your Influence
Author: John Hall
Pages: 208
Available at: Amazon
Learn how to create valuable content that rises above the noise and puts you top of mind with your target audience.
22 Immutable Laws of Marketing
Author: Al Ries and Jack Trout
Pages: 143
Available at: Amazon
A classic marketing read that has withstood the test of time, this book outlines enduring principles and techniques that can be applied to any campaign or product.
Never Split the Difference
Author: Chris Voss
Pages: 294
Available at: Amazon
This engrossing read provides valuable negotiation strategies and tactics, important not only for sales but also for navigating day-to-day business situations.
Blue Ocean Strategy
Author: W. Chan Kim and Renée Mauborgne
Pages: 320
Available at: Amazon
This revolutionary book presents an innovative marketing strategy known as the “blue ocean strategy,” which focuses on creating uncontested market spaces to achieve growth.
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Author: Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney
Pages: 272
Available at: Amazon
A fascinating exploration of what it takes to create and dominate new markets, this book is essential reading for anyone looking to take their business to the next level.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
