Microsoft continues to revolutionize its advertising toolkit with the latest developments designed to enable advertisers to optimize their campaigns, drive performance, and improve user engagement. The focus is on a combination of cross-channel marketing, efficient video asset management, and streamlined conversion setup for Smart Campaigns accounts, among other enhancements.
Microsoft has joined forces with Roku, integrating TV streaming ads with Microsoft Audience Ads and Bing’s paid and organic search. This collaboration allows advertisers to leverage the power of cross-channel marketing, reaching their target audiences at various touchpoints of customers’ purchasing journeys. The partnership promises reduced marketing costs, increased reach, and improved performance across multiple advertising channels.
Microsoft has introduced Video to the Asset Library, enabling advertisers to upload and manage video assets directly from their Microsoft Ads accounts. Users can upload videos from local files or URL links, and apply filters such as asset type and video duration to find the perfect content for their campaigns. The ability to use dynamic video content in ad campaigns is expected to improve user engagement and conversion rates, benefiting businesses across all industries.
In an effort to streamline conversion goal setup for Smart Campaigns, Microsoft is soon to introduce a code-free conversion goal setup, powered by Multi-platform. Advertisers will be able to enable conversion tracking and integrate Microsoft Clarity into their goal setup process. With the help of Clarity’s insights, advertisers can better understand post-click user behavior and engagement on landing pages, optimizing their campaigns for superior results.
An upcoming update brings the addition of campaign-level conversions to the change history report. This new feature will empower advertisers to easily track changes in their campaigns and troubleshoot any potential issues that may impact performance.
Microsoft is extending the English language option when creating product feeds within the Merchant Center to 52 new markets. This significant expansion is expected to generate increased shopper interest for customers running Shopping Campaigns across these regions, driving global sales and growth.
Originally planned for this quarter, Microsoft has postponed the migration from Manual CPC to Enhanced CPC (eCPC) for Audience Ads. The benefits of eCPC include reduced cost per acquisition and cost per click, ultimately contributing to improved campaign performance.
The latest updates from Microsoft are designed to empower advertisers with an array of cutting-edge features and tools, improving advertising processes and efficacy across the board. As Microsoft continues to innovate, the advertising ecosystem can expect to see more user-friendly solutions in the future, enabling marketers to invest their time and energy most effectively.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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