Reviving Your PPC Campaigns: Immediate Tactics to Combat Performance Pitfalls

Reviving Your PPC Campaigns: Immediate Tactics to Combat Performance Pitfalls

Reviving Your PPC Campaigns: Immediate Tactics to Combat Performance Pitfalls

As Seen On

Pay-per-click (PPC) campaigns are all about constant improvement and delivering superior results. Even after laying the best groundwork and meticulous planning, sometimes unforeseen circumstances can bog down the performance of a PPC campaign. From hacking incidents to unexpected shutdowns by Google, PPC accounts invariably encounter problems that need immediate rectification. The focus of this article is to present a detailed guide to countering these PPC mistakes and missteps that can derail your campaign’s performance.

When a PPC campaign starts underperforming, the need for immediate action cannot be overstated. The performance of a PPC campaign is influenced by two types of factors: Internal (which are controllable) and External (which are uncontrollable). To counter a poorly performing PPC campaign, it is advisable to first investigate the internal factors as these can be tweaked, modified, or corrected promptly to revive the campaign’s performance.

Solving a PPC problem starts with understanding what led to the issue in the first place. The Change History Report in Google and Bing Ads proves to be an essential tool when attempting to comprehend the root cause behind the poor performance of a PPC campaign. It functions as a tracking system for past actions, including activity overviews and detailed information about changes made to your campaigns—the exact places where the problem might lie!

While examining the Change History Report, one must ask pointed questions—Did you improperly set up the Ad budget? Have you chosen the incorrect Keyword match type? Was the wrong landing page uploaded? Were unauthorized additions made to the account? Were there unwanted changes in bid strategy or CPA targets? Identifying these potential issues can lead to a quick turnaround in performance.

The second checkpoint in improving PPC performance lies in maintaining effective communication with the development team. One common challenge faced by companies involves teams working in isolation without understanding the full impact of their decisions on the overall campaign. Establishing checkpoints with the development team and reviewing their release notes can help identify any changes that might have inadvertently affected the campaign.

Key factors to consider during this checkpoint are the potential removal of tags or conversion events and changes in CAPTCHA. Also, the introduction of new experience elements can alter user behavior, which may not be reflected in your current PPC strategy. Proactive questioning and a keen eye during these reviews can prevent minor adjustments from ballooning into performance issues.

Lastly, the importance of timely intervention cannot be overlooked when addressing performance issues in PPC campaigns. Having these immediate actions and checkpoints lined up can make or break your PPC strategy, highlighting the need for communicative teams and prompt responses. So while legacy issues might require several orchestrated fixes, new issues can generally be addressed before they take a significant toll on your campaign’s performance.

By adopting strategies that take into account these internal checkpoints and by maintaining strong cross-departmental communication, you can often prevent minor PPC mistakes from becoming major setbacks. This approach serves as a first line of defense to guard your campaigns against poorly performing PPC strategies. Armed with these tactics, you will be better equipped to improve PPC performance and achieve results.

 
 
 
 
 
 
 
Casey Jones Avatar
Casey Jones
7 months ago

Why Us?

  • Award-Winning Results

  • Team of 11+ Experts

  • 10,000+ Page #1 Rankings on Google

  • Dedicated to SMBs

  • $175,000,000 in Reported Client
    Revenue

Contact Us

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can't wait to work in many more projects together!

Contact Us

Disclaimer

*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.