Revamping SEO Tactics: The Early Bird’s Guide to Profitable Holiday Sales

Revamping SEO Tactics: The Early Bird’s Guide to Profitable Holiday Sales

Revamping SEO Tactics: The Early Bird’s Guide to Profitable Holiday Sales

As Seen On

As the calendar flips pages toward the approaching holiday season, anticipation starts building up among businesses for peak shopping seasons like Black Friday and Boxing Day. These key events have established their significance in enterprises’ revenue books, particularly in the era of e-commerce. Digital marketers and SEO professionals realize the strong potential of this period and start gearing their SEO campaigns well in advance to make the most of it.

Amidst this hustle bustle, understanding ‘indexing’ and its importance becomes a crucial step. Indexing is when Google adds a web page to its vast library, effectively placing it in the queue for possible ranking. It’s a common misconception that Google indexes web pages as soon they’re live. This can take up to eight long weeks, hence the importance of foresight and planning. But don’t mistake indexing for top-ranking – it just opens the door to that possibility.

In an attempt to stay relevant and on-trend, many businesses tend to create new pages annually for seasonal sales, which turns out to be unfavorable for their SEO efforts. Each time a new page is put up, the clock starts over on Google’s indexing process. The solution? Evergreen pages. Products may ebb and flow, but your page’s URL must remain a constant, redirecting historical traffic to these pages can save the time spent on reindexing and reclaiming lost SEO value from previous years.

Even with evergreen pages in place, businesses may need to expedite Google’s indexing process. Setting up internal links to seasonal pages before the season starts is one effective method. Additionally, submitting new or updated pages directly to Google can further speed up the process, helping algorithms discover them sooner.

Just like we have to maintain our gains after achieving them, the same goes for indexing. To avoid triggering soft 404— Google’s way of saying that it expected a page to exist but didn’t find it, it’s pivotal to keep those seasonal pages indexed and alive even when the sale season concludes. Simple steps like updating metadata immediately after sales wrap up or composing a placeholder message that redirects customers to currently available deals can be helpful.

Intuitively, it might feel like preparing the fourth quarter’s campaign in the first quarter is stacking the odds in your favor. However, while jumping into preparations in the third quarter might feel like a sprint towards the finish line, fret not – with a systematic approach, it is surprisingly manageable.

Evidently, early and strategic preparations for the holiday season hold the key to unlock potential SEO gains. A holistic SEO strategy should be in place– one that values the importance of unique and useful content. It’s essential to remember that a phenomenal user experience plays a significant role in climbing up the SEO ladder, and that content is king – always.

In the end, it is the marriage of early preparations and adaptive SEO campaigns that will help businesses make the most of the holiday seasons. Enhanced online visibility, leading ultimately to increased conversion rates on events like Black Friday and Boxing Day, is a reality that becomes achievable with the right approach towards SEO.

 
 
 
 
 
 
 
Casey Jones Avatar
Casey Jones
6 months ago

Why Us?

  • Award-Winning Results

  • Team of 11+ Experts

  • 10,000+ Page #1 Rankings on Google

  • Dedicated to SMBs

  • $175,000,000 in Reported Client
    Revenue

Contact Us

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can't wait to work in many more projects together!

Contact Us

Disclaimer

*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.