Boasting a staggering user base of 1.48 billion, Instagram has catapulted into more than just a photo-sharing platform in recent years. It presents a river of opportunities flowing with potential reach and benefits for businesses looking to monetize in a digital world. Selling on Instagram has become the modern-day equivalent of setting up shop in the busiest district of the city, brimming with foot traffic – or rather, thumb traffic.
The question here is rather, why not sell on Instagram? Instagram reels in a high user base that spends a significant amount of time scrolling, liking, and exploring. Businesses can convert this passive scrolling into active purchasing with Instagram’s free business account setup, tapped into a low-cost advertising system. But it’s not just the numbers that are appealing about selling on Instagram. The platform has a high engagement rate, fostering a mutually beneficial relationship between both sellers and their customers.
Before taking a deep dive, it’s essential to verify whether your business meets Instagram’s commerce rules. An absolute requirement is the presence of physical goods or services accessible via an external website. If you’re ready to expand your online shopping horizon beyond your home country, be informed that Instagram does impose geographical market restrictions. Plus, to ensure a safe online buying environment, Instagram requires you to have a verified business account before proceeding.
Creating a business account on Instagram is as easy as 1-2-3. This not only heightens your credibility but also affords unique features such as Instagram Shopping and Instagram Insights; both potential game-changers for your business!
Creating an Instagram Shop is like bringing your physical store into the digital world, but with a larger audience, round the clock operation, and a user-friendly setup. Be mindful to provide clear product information, eye-catching graphics, and easy navigation for your Instagram Shop.
As you navigate this new selling domain, here are six tips to optimize your selling potential on Instagram:
With all this information, it’s natural to have questions. However, fret not; we aim to address the most common inquiries and doubts about selling on Instagram, providing clear and straightforward answers for a seamless selling experience.
Selling on Instagram is not simply about posting and hoping for the best. It requires patience, persistence, and innovative strategies to stay relevant. The extensive user base, high engagement rate, exclusive business features, and commerce eligibility make Instagram stand out amongst other social media platforms. With this guide, you’re ready to dive into the Instagram selling landscape, opening up a world full of promise and potential. So why wait? Start setting up your Instagram business account today!
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
