Microsoft’s AIV Strategy Boosts Security & Transparency for Advertisers and Users: The Essentials

Microsoft’s AIV Strategy Boosts Security & Transparency for Advertisers and Users: The Essentials

Microsoft’s AIV Strategy Boosts Security & Transparency for Advertisers and Users: The Essentials

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Microsoft Advertising Advertiser Identity Verification Program

With an ever-growing digital landscape, Microsoft Advertising has introduced the Advertiser Identity Verification (AIV) strategy. This initiative is aimed at providing a safer and more transparent advertising ecosystem for advertisers, publishers, and consumers. As the timeline advances towards its implementation, it is crucial to understand the aspects of AIV and how it enhances security and transparency in the advertising industry.

The Purpose of AIV

The Advertiser Identity Verification program is designed to make the Microsoft Advertising network safer for everyone involved. By increasing transparency and visibility, the AIV aims to build trust between advertisers, publishers, and users. This is done through disclosing vital information about advertisers in ad placements and the Ad Library. Such transparency addresses concerns about misleading advertisements or potentially malicious websites that users might stumble upon.

Features of AIV

With AIV in place, verified ads will display the name and location of the advertiser. This helps users to identify the ad’s source and instills confidence in the legitimacy of the businesses behind the promotions. Moreover, information on ad targeting parameters is also made available, allowing users to understand why they are targeted for specific ads.

Adding to the value of AIV, the Ad Library serves as a comprehensive database containing all ads shown on Bing with impressions in the European Union. This lets interested parties research and scrutinize the ads displayed on the platform, fostering an environment of openness and accountability.

Verification Steps for Advertisers

Given the objective to improve safety and transparency, Microsoft Advertising requires new advertisers (joining after July 1, 2023) to be verified before serving ads. Established advertisers, on the other hand, will be contacted via email to complete the verification process. Some advertisers may be automatically verified if they have already provided the necessary information during their account setup. However, if advertisers are not automatically verified by July 15, they should contact Microsoft Support for assistance.

As Microsoft Advertising users, digital marketers, publishers, and SEO professionals are encouraged to stay informed and proactive throughout the verification process to reap the benefits of this innovative initiative.

Casey Jones Avatar
Casey Jones
12 months ago

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