With an ever-growing digital landscape, Microsoft Advertising has introduced the Advertiser Identity Verification (AIV) strategy. This initiative is aimed at providing a safer and more transparent advertising ecosystem for advertisers, publishers, and consumers. As the timeline advances towards its implementation, it is crucial to understand the aspects of AIV and how it enhances security and transparency in the advertising industry.
The Advertiser Identity Verification program is designed to make the Microsoft Advertising network safer for everyone involved. By increasing transparency and visibility, the AIV aims to build trust between advertisers, publishers, and users. This is done through disclosing vital information about advertisers in ad placements and the Ad Library. Such transparency addresses concerns about misleading advertisements or potentially malicious websites that users might stumble upon.
With AIV in place, verified ads will display the name and location of the advertiser. This helps users to identify the ad’s source and instills confidence in the legitimacy of the businesses behind the promotions. Moreover, information on ad targeting parameters is also made available, allowing users to understand why they are targeted for specific ads.
Adding to the value of AIV, the Ad Library serves as a comprehensive database containing all ads shown on Bing with impressions in the European Union. This lets interested parties research and scrutinize the ads displayed on the platform, fostering an environment of openness and accountability.
Given the objective to improve safety and transparency, Microsoft Advertising requires new advertisers (joining after July 1, 2023) to be verified before serving ads. Established advertisers, on the other hand, will be contacted via email to complete the verification process. Some advertisers may be automatically verified if they have already provided the necessary information during their account setup. However, if advertisers are not automatically verified by July 15, they should contact Microsoft Support for assistance.
As Microsoft Advertising users, digital marketers, publishers, and SEO professionals are encouraged to stay informed and proactive throughout the verification process to reap the benefits of this innovative initiative.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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