Microsoft Store Ads Go Global: Bing Integration Expands to 150 Regions

Microsoft Store Ads Expands its Reach to Bing Search Results

Microsoft announces a significant update to its advertising platform, Microsoft Store Ads, with its expansion into Bing search results. Previously, Store Ads were only available to advertisers in the United States, but now the feature will be offered to advertisers across the globe, expanding the reach by 150 new regions.

This development is particularly important as it broadens the exposure of Microsoft Store Ads campaigns beyond the Microsoft Store. As a result, advertisers worldwide can take advantage of Bing’s search results to reach a multitude of international customers.

To successfully integrate Microsoft Store Ads into Bing search results, follow these simple steps:

1. Reach out to your Microsoft Advertising account manager or Microsoft Store representative.
2. Contact the Microsoft Advertising Sales Team to set up a new account if you don’t already have one.
3. If you are a non-managed account customer, get in touch with the Microsoft Advertising Support Team for assistance.
4. If you haven’t already, ensure your Windows app is published on the Microsoft Store.
5. Set your Ad Distribution Controls to “All” for your ads to successfully appear in Bing Search results.

Microsoft has also hinted at several upcoming features for Microsoft Store Ads to further enhance the platform’s capabilities. These features include:

• Premium Search Ads: Advertisers can expect a more visually engaging and prominent ad placement in the Microsoft Store to drive app downloads.
• Microsoft Advertising SDK: This feature will allow advertisers to re-target audiences across the Microsoft Network.
• Simplified user interface: To streamline the experience for digital marketers, the new interface will allow them to link their apps with one click, track and analyze app installations and in-app purchases, as well as monitor customer engagement.

For more information regarding Microsoft Store Ads and their global expansion, visit the official announcement from Microsoft.

With the integration of Microsoft Store Ads in Bing search results and global exposure in 150 new regions, advertisers can now tap into a larger audience and take advantage of the platform’s new features. This expansion is a testament to the trust users and advertisers have in Microsoft’s advertising solutions and marks a significant step forward for the platform.