Microsoft Honors Digital Marketing Innovators in Bi-Annual Advertising Partner Celebration

Every partner yearns for recognition, and Microsoft distinctly understands this. They’ve ensured their digital marketing partners aren’t left behind, especially those who go above and beyond to redefine the ever-evolving field of digital advertisement. It’s the reason they came up with the Microsoft Advertising Partner Program (MAPP), and to kick it up a notch, they organize a bi-annual Partner Celebration Initiative.

Open to all enrolled Partner tier members globally, the Advertising Partner Program initiative recognizes those who exhibit extraordinary growth, foster a sense of community and culture in the digital marketing sphere, and the experts who champion Microsoft’s advertising products.

The Partner Growth Award recognizes partners that experience significant business expansion in their Microsoft Advertising accounts. The Partner Culture and Community Award lauds members primarily focusing on inclusivity and nurturing digital marketing communities, while the Product Champion Award is reserved for the experts who leverage Microsoft’s advertising products to drive results for their clients.

This April 2023, Microsoft recognized remarkable achievements in the digital marketing industry. Wriggle Marketing took home the ‘Culture and Community Award’ due to their inclusive team culture and extensive engagement within the digital marketing sector. Shoper and KG Media stole the show by winning the Partner Growth and Product Champion Awards, respectively. In comparison, in September 2022, the accolades went to Star Performer Marketing and Leverage Digital who were acknowledged for their outstanding endeavors.

Every year, a Global Emerging Partner Award is also given away. It is not specific to any category, but it recognizes an overall excellent performer in terms of growth, engagement, and feature adoption. For 2023, this prestigious award was presented to KG Media for going above and beyond in all categories.

Let’s turn our spotlight to Wriggle Marketing, the winner of the Culture and Community Award. As a full-service digital marketing agency, Wriggle Marketing has distinguished itself through various digital marketing strategies, such as SEO, PPC, and social media marketing. With a mission to create effective, ROI-focused digital marketing strategies for businesses, the company has definitely made an enormous ripple in the digital marketing pond.

Nick Gianfreda, the CEO of Wriggle Marketing, said, “We are absolutely delighted to receive this award. It’s a true testament to our focus on sharing positivity and innovation in the digital advertising community.” Dion Williams, the Head of Paid Search, reiterated, “Our success lies in our culture, the team we have built, and the community we chose to support. We are humbled by this recognition.”

Microsoft celebrates its partners who not only focus on their growth, but also contribute to uplifting the digital marketing community. The Microsoft Advertising Partner Program is open for all who aim to make a difference in digital marketing. If you’re inclined to join or engage with MAPP, don’t hesitate. They eagerly look forward to their next Partner Celebration initiative and possibly celebrating you next.

To everyone who was recognized, a hearty congratulations and continue pushing boundaries! To learn more about these companies, you can visit Wriggle Marketing’s website, Microsoft Advertising Partner Program page, and check out KG Media’s and Shoper’s websites.