The collaboration between Microsoft Advertising and Roku has been revolutionizing cross-channel advertising by taking a unified approach to understanding audience behavior and optimizing media strategies. Retail, technology, and travel sectors have particularly seen impressive results stemming from their partnership. This article highlights key case studies demonstrating the effectiveness and impact of cross-channel advertising on these verticals.
Microsoft Advertising and Roku have joined forces to harness the power of cross-channel advertising, leveraging joint insights on audience behavior and media effectiveness. By combining the vast reach of Microsoft Advertising’s ecosystem with the growing penetration of Roku’s streaming devices, the two companies have been able to create unique advertising experiences for businesses in the retail, technology, and travel industries.
A retail brand has seen a significant impact on their advertising efforts after integrating Roku TV streaming ads and Microsoft Audience Ads into their marketing mix. Key highlights include:
A technology brand experienced remarkable growth in user engagement and click-through rates after harnessing the synergies between Microsoft Advertising and Roku’s platforms:
The power of cross-channel advertising collaboration between Microsoft Advertising and Roku has also directly impacted brand engagement and conversion in the travel industry:
These case studies demonstrate the potential for unparalleled success when businesses in retail, tech, and travel capitalize on the collaboration between Microsoft Advertising and Roku. This partnership empowers marketers with data-driven insights and best practices that ultimately translate to increased audience engagement and conversions.
Those interested in delving deeper into these insights can access the comprehensive whitepaper, “Reimagining Cross-Channel Measurement.” Additionally, sign up for the Microsoft Advertising Insider newsletter to stay updated on the latest news and expert advice on cross-channel advertising strategies.
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