Microsoft and Roku Revolutionize Cross-Channel Advertising: Case Studies Reveal Unparalleled Success in Retail, Tech, and Travel

Microsoft and Roku Revolutionize Cross-Channel Advertising: Case Studies Reveal Unparalleled Success in Retail, Tech, and Travel

Microsoft and Roku Revolutionize Cross-Channel Advertising: Case Studies Reveal Unparalleled Success in Retail, Tech, and Travel

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Microsoft Advertising and Roku Collaboration: Unlocking the Power of Cross-Channel Advertising for Retail, Technology, and Travel Industries

The collaboration between Microsoft Advertising and Roku has been revolutionizing cross-channel advertising by taking a unified approach to understanding audience behavior and optimizing media strategies. Retail, technology, and travel sectors have particularly seen impressive results stemming from their partnership. This article highlights key case studies demonstrating the effectiveness and impact of cross-channel advertising on these verticals.

Introduction: Microsoft and Roku’s Strategic Partnership

Microsoft Advertising and Roku have joined forces to harness the power of cross-channel advertising, leveraging joint insights on audience behavior and media effectiveness. By combining the vast reach of Microsoft Advertising’s ecosystem with the growing penetration of Roku’s streaming devices, the two companies have been able to create unique advertising experiences for businesses in the retail, technology, and travel industries.

Retail Case Study Highlights

A retail brand has seen a significant impact on their advertising efforts after integrating Roku TV streaming ads and Microsoft Audience Ads into their marketing mix. Key highlights include:

  1. A 9% lift in brand searches per user and a 43% lift in overall retail brand search volume.
  2. A 10% increase in click-through rates (CTR) on Audience Ads postRoku TV streaming ad exposure.
  3. A strong post-search lift of 3.4x after seeing 7-10 Roku ads leading to increased online transactions.

Technology Case Study Highlights

A technology brand experienced remarkable growth in user engagement and click-through rates after harnessing the synergies between Microsoft Advertising and Roku’s platforms:

  1. A 13% lift in brand clicks per user and 7% lift in overall brand click volume post exposure.
  2. A 23% increase in CTR rates on the Microsoft Audience Network after exposure to Roku TV streaming ads.
  3. Higher search volumes for technology brands after users were exposed to 11+ Roku TV streaming ads.

Travel Case Study Highlights

The power of cross-channel advertising collaboration between Microsoft Advertising and Roku has also directly impacted brand engagement and conversion in the travel industry:

  1. A 19% lift in brand searches per user and a 15% lift in overall brand search volume post exposure.
  2. A 7% increase in native ads CTR rates after seeing a TV streaming ad.
  3. A post-search lift of 1.5x after exposure to 11 or more TV streaming ads driving growth in bookings and travel inquiries.

These case studies demonstrate the potential for unparalleled success when businesses in retail, tech, and travel capitalize on the collaboration between Microsoft Advertising and Roku. This partnership empowers marketers with data-driven insights and best practices that ultimately translate to increased audience engagement and conversions.

Those interested in delving deeper into these insights can access the comprehensive whitepaper, “Reimagining Cross-Channel Measurement.” Additionally, sign up for the Microsoft Advertising Insider newsletter to stay updated on the latest news and expert advice on cross-channel advertising strategies.

Casey Jones Avatar
Casey Jones
1 year ago

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