Microsoft Ads is set to revolutionize the digital advertising landscape in June 2023 with the launch of its Universal Event Tracking (UET) Insights dashboard. The new dashboard aims to provide advertisers with richer website data, enabling them to make more informed decisions for improved ad targeting, traffic, and conversions.
The UET Insights Dashboard, designed to aggregate and visualize vast amounts of website data, boasts two remarkable features: near real-time data collection and a system that does not rely on sampling. The dashboard presents this rich data in a user-friendly format, making it easier than ever for advertisers to analyze and understand their traffic.
The UET Insights dashboard offers valuable metrics that enable advertisers to scrutinize and optimize their campaigns, including:
These metrics give advertisers a comprehensive understanding of user behavior and engagement, ultimately leading to better ad targeting, higher returns on investment, and increased traffic.
To provide more in-depth insights, the UET tag also captures additional data signals such as:
These extra data points allow advertisers to analyze their website performance and user behavior in more detail, refining their strategies to generate impressive results.
Microsoft Ads will enable UET Insights by default for all newly created tags beginning June 29, 2023. Existing advertisers who wish to opt-out of the feature must disable it manually for each tag or multiple tags by filling out the opt-out form before the deadline on June 26.
Advertisers stand to benefit significantly from embracing the UET Insights dashboard. The dashboard gives advertisers:
By leveraging the wealth of information provided by the dashboard, advertisers can fine-tune their strategies and achieve better results with their Microsoft Ads campaigns.
Launched in 2014 on Bing Ads, UET Tags have become a cornerstone feature of Microsoft Ads. They power conversion tracking, remarketing, and automated bidding strategies on the platform, helping thousands of advertisers create highly targeted and effective campaigns.
In summary, the UET Insights dashboard has the potential to be a game changer for advertisers using Microsoft Ads. By providing access to an even deeper understanding of their website data and user engagement, it allows advertisers to make better-informed decisions and optimize their campaigns for the best possible outcomes. As this new feature rolls out, experienced and novice marketers alike are urged to explore it and uncover the full potential of their Microsoft Ads campaigns.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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