Microsoft Ads Unveils UET Insights Dashboard for Enhanced Ad Targeting and Richer Traffic Data

Microsoft Ads Unveils UET Insights Dashboard for Enhanced Ad Targeting and Richer Traffic Data

Microsoft Ads Unveils UET Insights Dashboard for Enhanced Ad Targeting and Richer Traffic Data

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Microsoft Ads Launches Universal Event Tracking Insight Dashboard

Microsoft Ads is set to revolutionize the digital advertising landscape in June 2023 with the launch of its Universal Event Tracking (UET) Insights dashboard. The new dashboard aims to provide advertisers with richer website data, enabling them to make more informed decisions for improved ad targeting, traffic, and conversions.

Introducing the UET Insights Dashboard and Its Cutting-edge Features

The UET Insights Dashboard, designed to aggregate and visualize vast amounts of website data, boasts two remarkable features: near real-time data collection and a system that does not rely on sampling. The dashboard presents this rich data in a user-friendly format, making it easier than ever for advertisers to analyze and understand their traffic.

Digging into the Metrics Available in the UET Insights Dashboard

The UET Insights dashboard offers valuable metrics that enable advertisers to scrutinize and optimize their campaigns, including:

  • Session count
  • Popular pages
  • Device breakdown
  • Country breakdown
  • Quick backs
  • Average active time

These metrics give advertisers a comprehensive understanding of user behavior and engagement, ultimately leading to better ad targeting, higher returns on investment, and increased traffic.

Additional Data Signals Captured by the UET Tag

To provide more in-depth insights, the UET tag also captures additional data signals such as:

  • Page latencies (speed and load times)
  • Click and scroll interactions
  • Purchase cart details
  • Cart abandonment details
  • JavaScript browser errors

These extra data points allow advertisers to analyze their website performance and user behavior in more detail, refining their strategies to generate impressive results.

Automatic Enablement of UET Insights on June 29

Microsoft Ads will enable UET Insights by default for all newly created tags beginning June 29, 2023. Existing advertisers who wish to opt-out of the feature must disable it manually for each tag or multiple tags by filling out the opt-out form before the deadline on June 26.

The Benefits of UET Insights for Advertisers

Advertisers stand to benefit significantly from embracing the UET Insights dashboard. The dashboard gives advertisers:

  • A better understanding of user engagement
  • Improved ad targeting and ROI
  • Increased traffic and conversions

By leveraging the wealth of information provided by the dashboard, advertisers can fine-tune their strategies and achieve better results with their Microsoft Ads campaigns.

A Brief Background on UET Tags

Launched in 2014 on Bing Ads, UET Tags have become a cornerstone feature of Microsoft Ads. They power conversion tracking, remarketing, and automated bidding strategies on the platform, helping thousands of advertisers create highly targeted and effective campaigns.

In summary, the UET Insights dashboard has the potential to be a game changer for advertisers using Microsoft Ads. By providing access to an even deeper understanding of their website data and user engagement, it allows advertisers to make better-informed decisions and optimize their campaigns for the best possible outcomes. As this new feature rolls out, experienced and novice marketers alike are urged to explore it and uncover the full potential of their Microsoft Ads campaigns.

Casey Jones Avatar
Casey Jones
1 year ago

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