Customer Data Platforms (CDPs) have become a critical component in the marketing technology (martech) stack. According to the MarTech Intelligence Report, interest in CDPs among marketers has increased by 32% in recent years. However, Forrester research shows that 90% of marketers do not believe their CDPs meet their needs, highlighting potential limitations in functionality and usability.
To address these challenges, companies like BlueConic are focusing on optimizing CDP usage to maximize their value. In their recent webinar “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” BlueConic provided marketers with recommendations on how to ensure a higher return on CDP investment.
Their approach emphasizes CDP optimization to improve usage and prevent valuable data from being wasted. The recommendations include choosing the right CDP, ensuring data integration and accessibility, regularly monitoring and updating the platform, and fostering collaboration between marketing teams and IT departments.
BlueConic provided practical examples and case studies in their webinar to showcase the impact of their proposed solutions. Optimized CDPs allow for more effective use of data, a better understanding of customer behavior, and can lead to more personalized and targeted marketing efforts.
In conclusion, given the central role of CDPs in the martech landscape, it is vital for marketers and businesses to optimize the use of their platforms to prevent data waste and maximize ROI. Attendees at BlueConic’s webinar can gain valuable insights on improving their CDP strategies and make the most of this crucial component in their martech stacks.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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