TikTok is a rapidly growing social media platform, boasting over 1 billion active users worldwide and an average usage of 23.5 hours per month per user. This growth and popularity make it a prime destination for businesses and marketers to engage with their target audiences. However, to maximize engagement and marketing success, it’s crucial to post content during optimal times. One tool to assist in identifying these times is Sprout Social’s ViralPost feature.
According to Sprout Social, the best times to post on TikTok are Monday, Tuesday, and Friday at 9 am, 12 pm, and 5 pm (all times listed in PDT). These time slots allow for maximum visibility and engagement from a universal audience. Conversely, the worst day to post on TikTok is Sunday, as engagement tends to be the lowest.
Industry-specific data is essential for tailoring your TikTok marketing strategy. Here are the optimal times to post on the platform according to various business sectors:
A. Consumer Goods: Tuesday, Thursday, and Friday at 11 am and 3 pm
B. Hospitality: Wednesday, Thursday, and Friday at 11 am, 1 pm, and 5 pm
C. Media: Monday to Friday at 4 pm and 7 pm
D. Nonprofit: Wednesday, Thursday, and Friday at 12 pm, 5 pm, and 7 pm
E. Restaurants: Monday, Wednesday, and Friday at 11 am and 3 pm
F. Schools & Education: Tuesday, Wednesday, and Thursday at 3 pm, 5 pm, and 7 pm
G. Travel & Tourism: Monday, Wednesday, and Friday at 9 am, 11 am, and 5 pm
While these general timeframes provide a solid starting point for your TikTok marketing strategy, personalized engagement can differ. It’s essential to test various posting times and analyze audience engagement patterns to refine your approach. This adaptability ensures your content reaches the right users at the right moments for optimal impact.
Sprout Social collected data from its customer base and analyzed over 100,000 posts from various industries to compile its findings. While the data is useful for a general starting point, it’s crucial to remember that audience engagement can vary. Conducting industry-specific and personal tests are essential in finding your optimal TikTok posting times.
Make the most of your TikTok marketing strategy by trying Sprout Social’s free trial to discover your own optimal posting times, and stay up-to-date with the latest TikTok trends.
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Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
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