Maximize LinkedIn Engagement: Discover Optimal Posting Times by Industry

Maximize LinkedIn Engagement: Discover Optimal Posting Times by Industry

Maximize LinkedIn Engagement: Discover Optimal Posting Times by Industry

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Best Times to Post on LinkedIn to Maximize Engagement

LinkedIn has metamorphosed from being a simple professional networking platform to an imperative marketing tool for professionals and businesses. Consequently, it is essential to understand the ins and outs of LinkedIn usage to stay ahead in the competitive world. One of the key aspects of LinkedIn marketing is knowing when to post content to maximize engagement and reach a wider audience.

Best times to post on LinkedIn

LinkedIn Company Pages tend to have higher engagement during business hours, proving that LinkedIn is predominantly a platform for professionals actively working. In general, the best times to post are during weekdays, with engagement rates noticeably dropping during weekends. A study by Sprout Social suggests that Tuesdays, Wednesdays, and Thursdays are the most effective days to post content on LinkedIn, ideally between 7:45-8:45 am, 10:45-11:45 am, and 5:45-6:45 pm.

Best times to post on LinkedIn by industry

LinkedIn users differ from industry to industry, and knowing the optimal posting times for specific domains can turn out to be beneficial for businesses catering to specific sectors. The following industries can consider these time frames for posting on LinkedIn Company Pages for increased engagement:

  • Consumer Goods: Wednesdays at 8:00 am
  • Hospitals & Healthcare: Wednesdays and Fridays at 10:00 am
  • Hospitality: Tuesdays at 1:00 pm
  • Media: Tuesdays and Thursdays at 8:00 am
  • Nonprofit: Tuesdays and Wednesdays at 10:00 am
  • Restaurants: Tuesdays at 10:00 am
  • Schools & Education: Thursdays at 4:00 pm
  • Travel & Tourism: Thursdays at 1:00 pm

How to find your own best times to post on social media

To optimize content posting timings, experimenting, and testing is crucial. Every business is unique, and the insights gained from analyzing one’s own engagements can be invaluable. Analytical platforms such as Sprout Social’s ViralPost® feature help businesses understand their audience better and identify the ideal time to post content.

How Sprout gathered the data

Sprout Social assimilated data from its users, encompassing various plan types, industries, and geographical locations. This diverse dataset enabled Sprout to evaluate and interpret the optimal posting times for LinkedIn Company Pages. The time frames mentioned in this article consider these global statistics.

Find your best times to post with Sprout (or other tools)

Platforms like Sprout Social can aid in identifying the most effective posting times to reach the target audience. The platform’s features such as ViralPost®, analytics, and reporting can lead to better engagement, reach, and overall LinkedIn marketing success.

Ultimately, the key to successful LinkedIn marketing lies in understanding optimal posting times and garnering improved engagement. By making use of the data provided and through continuous testing and experimenting, businesses can fine-tune their LinkedIn strategies, and soar to new heights in the realm of digital marketing. Don’t forget to optimize your content with target keywords and relevant subheadings for an SEO-friendly approach, ensuring your audience can easily locate your posts.

Casey Jones Avatar
Casey Jones
1 year ago

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