In this digital age, marketing has shifted gears to create more engaging content, catering to the demanding bite-sized attention span of consumers. At the heart of this transformation is video content, a potent tool known for its ability to evoke emotions and connect on a deeper level with the audience. Notably, videos have shown a higher return on investment (ROI) in marketing, with an influential study indicating that 51% of marketing professionals ambivalent about video as a content format that brings the highest ROI. So, how can one create high-quality marketing videos without the need for hefty gear or professional camera equipment? The answer is simpler than you think— your iPhone.
Choosing the Right Location
Capturing videos with the iPhone starts with choosing a sound location, preferably a quiet space without background interruptions. Avoid unnecessary noise that distracts viewers from the content. Select a designated filming area that’s soundproof or relatively tranquil.
Ensuring Sufficient Storage Space
To enable continuous and seamless video recording, ample storage space is a must. Strategies to avoid running out of storage during recording include deleting unnecessary files and off-loading your data onto iCloud storage to make room for fresh captures.
Turning Off Notifications
In the middle of filming, you certainly don’t want an incoming call or a barrage of notifications disrupting your flow. Activate the ‘Do Not Disturb’ mode to create peaceful filming sessions, uninterrupted by notifications or call alerts.
Using a Tripod
A small detail that makes a world of difference to your video quality is stability. Use a tripod to keep your iPhone stable, yielding professional-grade video quality whether you’re panning across a scene or standing still.
Lighting your Video
Proper lighting can dramatically enhance the quality of your social media or marketing videos. Use natural light to your advantage or simple home LED lights to achieve an evenly lit scene.
Pivot your approach to marketing videos with these incredible tips for shooting with an iPhone. The power to create mesmerizing videos is not far, rather, it’s in your pocket, ready to seize those captivating stories waiting to unfold. As you embark on your iPhone videography journey, push the creative envelope and share your experiences with us. If you have additional queries or need further assistance, we’d love to help.
Applying these tips consistently will aid in crafting and sharing compelling stories, thereby strengthening your brand’s digital presence. The sheer convenience and proficiency of iPhones in creating high-quality social media videos can offer laudable value towards your marketing endeavors. So, get started and let iPhone videography elevate your marketing into new heights.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
