As the digital landscape continues to evolve, traditional link-building techniques are experiencing diminishing returns, struggling to deliver the benefits they once promised. Enter link earning, a more effective, merit-based approach to search engine optimization (SEO) that is revolutionizing the way we strategize for online success.
Unlike traditional link-building, which focused on manually acquiring links to improve search engine rankings, link earning involves the creation and promotion of valuable content deserving of links from high-authority websites. This shift has been precipitated by the increasing demands for cash in exchange for links, leading to the rise of backlink merchants.
The potential role of Artificial Intelligence (AI) in link building is fueling the need to prioritize link earning even further. By automating the process and potentially diluting the quality of content, AI could contribute to the gradual depreciation of link-building efforts.
Sparktoro CEO, Rand Fishkin, has suggested that inferred links could replace the link graph, transforming SEO as we know it. Inferred links, or non-linking citations, involve mentions of a brand, product, or service without an explicit hyperlink. Google’s increasing focus on understanding entities, rather than just keywords, implies that the importance of mentions, as opposed to direct links, will only continue to grow.
This hypothetical shift from “must-haves” to “nice-to-haves” would place even greater emphasis on earning links through high-quality content creation and targeted digital PR efforts, as opposed to relying solely on link-building.
To succeed in the era of link earning, the SEO motto should be: “Move fast, create things.” Adopting this approach means focusing on the following strategies:
Create valuable content: Prioritize the creation of informative, entertaining, or thought-provoking content that resonates with your target audience. Emphasize on substance and accuracy over fluff, and provide unique insights where possible.
Develop stories that resonate: Telling a captivating story that connects with your audience will generate interest and encourage organic linking from influential sources.
Create link opportunities: Actively seek out collaborations, partnerships, or interviews with industry influencers, thought leaders, or complementary businesses. Leveraging the reach of others can exponentially increase your link-earning potential.
In essence, link earning requires a willingness to move away from outdated methods and instead focus on promoting content to the max.
For digital marketers, content creators, and businesses alike, the time has come to embrace link earning as the future of SEO. By shifting focus towards implementing merit-based strategies, success in the online realm can become a tangible reality. Adopt the link earning mindset and watch your search engine rankings reach new heights—for a higher search engine ranking translates into increased visibility and opportunities for growth.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
![The ‘Giveaway Piggy Back Scam’ In Full Swing [2022]](https://www.cjco.com.au/wp-content/uploads/pexels-nataliya-vaitkevich-7172791-1-scaled-2-683x1024.jpg)
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
