The Google search engine’s evolution has been a protracted game of catch-up for digital marketers and SEO enthusiasts. The most recent entrant to this game is the August update that saw a sizable alteration to Google’s page-one Search Engine Result Pages (SERPs). The subject of stir was the conspicuous drop in the indexation of indented results, leading to shifts in ranking trends.
Understanding the SEO landscape’s transition starts with deciphering what exactly are indented results. Essentially, these are secondary search results that are nested under the primary outcome for the same website. Essentially, if your website has two relevant pages for a search query, Google might show the second page as an indented result under the first one. A remarkable change trailed the period between 17-19 August, which saw a significant dip in the percentage of SERPs with indented results.
Delving deeper into the implications, indented results have a prominent role in SERP rankings. Typically arising from lower-ranking organic results, they have the potential to tamper with the overall SEO stratification. By promoting additional pages from a website, Google indirectly inflates the website’s presence on the SERPs. Contrasting visual illustrations from periods before and after the shift evidently showcase variations in the ranking order of these indented listings.
Historically speaking, Google’s preference towards indented results has been somewhat cyclical over the past 18 months. Data indicates a consistent long-term trend in decreasing choices of indented results by Google. Each period of low tide is inevitably followed by a high-tide of indented results, demonstrating the cyclical nature of this SEO element. As for the future, it’s plausible that this tide will rise again, though the exact timing remains uncertain.
Changes seldom occur without consequences. The subtle reshuffling of indented results circumstances brings significant implications for SEO strategies and webpage rankings. Websites that earlier had multiple listings on the SERP via indented results might experience an adjust in rankings. Such changes might also result in the reshuffling of SERPs, affecting all stakeholders, from SEO managers to website owners.
Looking beyond fleetingly frustrating volatility, it’s crucial to remember that these changes should not affect the primary ranking of any affected SERPs. The fluctuating landscapes of SEO necessitate a proactive approach in updating and aligning strategies with ongoing trends.
While Google’s August SERP change might seem like a ripple in the ocean of SEO, its implications run deeper. As indented results evolve, it is part of the broader, ongoing quest for digital marketers and SEO managers to decode Google’s ever-changing algorithms. Remember, the SEO landscape is just as much about adapting to changes as studying and predicting them. So, keep your strategies fluid and your vision broad while navigating through the world of SEO.
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Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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