Google Shifts Stance: Disavows Canonical Tags for Syndicated Content Protection

Google Shifts Stance: Disavows Canonical Tags for Syndicated Content Protection

Google Shifts Stance: Disavows Canonical Tags for Syndicated Content Protection

As Seen On

A New Paradigm: Google’s Approach to Canonical Tags and Syndicated Content

As an expert in search engine optimization (SEO) and content production, it’s vital to stay ahead of the curve regarding the latest strategies and best practices. Recently, Google has announced some significant changes to its recommendations for canonical tags when it comes to syndicated content. In the following article, we’ll delve into the implications of this change, the importance of avoiding content duplication, and strategies you can employ to safeguard your original content.

1. A New Paradigm: Google’s Approach to Canonical Tags and Syndicated Content

In a departure from their earlier stance, Google now asserts that canonical link elements should no longer be used for syndicated content. Instead of relying on canonical tags, they recommend blocking access to syndicated content to minimize duplication.

2. The Evolution of Canonical Tags for Syndicated Content

Prior to this update, Google’s guidance to content creators was to mandate that syndication partners employ canonical tags. The goal was to ensure that the syndicated content did not outperform the original source in search rankings. Nonetheless, it appears that these measures were insufficient in achieving this desired outcome.

3. Tackling Indexing Issues with Syndicated Content

To better address the problem of duplicate content, Google now advocates for blocking the indexing of syndicated material. While this might prove challenging to coordinate with syndication partners, it should help reduce duplication and optimize search ranking performance.

4. Navigating the Changing Landscape

With the effectiveness of canonical tags in decline, content creators must seek out new solutions to prevent duplication and safeguard their content’s position in search results. Some strategies to consider include:

  • Developing stronger relationships with syndication partners and educating them on the importance of adhering to these new guidelines.
  • Monitoring keyword positions and implementing backlinks from authoritative sources to bolster the ranking of your original content.
  • Utilizing tools, such as Google Search Console, to identify and request removal of duplicate content from the index.
  • Restricting access to syndicated content by implementing various no-index, no follows, or other technical solutions.

As SEO continues to evolve, adapting your approach to the most current best practices is essential. With the new guidance from Google regarding canonical tags and syndicated content, it’s more important than ever to consider alternative methods of preserving your original content and maintaining strong search rankings. By understanding these changes and implementing appropriate strategies, you can ensure that your content remains visible and continues to perform well in search results.

 
 
 
 
 
 
 
Casey Jones Avatar
Casey Jones
10 months ago

Why Us?

  • Award-Winning Results

  • Team of 11+ Experts

  • 10,000+ Page #1 Rankings on Google

  • Dedicated to SMBs

  • $175,000,000 in Reported Client
    Revenue

Contact Us

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can't wait to work in many more projects together!

Contact Us

Disclaimer

*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.