Google has recently updated its video structured data requirements to no longer require video descriptions as part of structured data. This important change impacts SEO and video rankings, making it crucial for content creators to understand the new guidelines.
Structured data is a way for website owners to provide Google and other search engines with information about their content in a format they can easily understand. This information helps search engines display rich results and can significantly impact a site’s SEO performance. Google has recently changed its structured data requirements for videos by shifting the ‘Description’ property from a requirement to merely a recommendation. This update is documented in Google’s official developer guidelines, which can be found at the following link: https://developers.google.com/search/docs/data-types/video#video-object.
Google Search Console is an essential tool for website owners to track their site’s search performance and receive critical issue notifications. With the recent change in Google’s structured data requirements for videos, the ‘Description’ property is no longer considered a critical issue. Due to this change, website owners may notice an increase in valid video structured data items in their Search Console reports. More information about these changes can be found in Google’s support documentation: https://support.google.com/webmasters/answer/10965634.
Although video descriptions are no longer required as part of structured data, it is still highly recommended to include them. Providing a clear and accurate description of your video helps Google better understand your content, ultimately improving your video’s search ranking. Furthermore, strong video descriptions can also positively impact click-through rates, as they entice users to engage with your content and enable rich results in search engine result pages.
For maximum SEO impact, consider the following best practices when crafting your video descriptions:
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