Google News Showcase Expands to US, Boosting Local Publishers with Follow Tab Updates

Google News Showcase Expands to US, Boosting Local Publishers with Follow Tab Updates

Google News Showcase Expands to US, Boosting Local Publishers with Follow Tab Updates

As Seen On

Google News Showcase Expands to US, Boosting Local Publishers with Follow Tab Updates

Google News Showcase, a platform designed for readers and publishers alike, has now expanded its presence into the US market. With updates to the follow tab on Google News, this expansion promises to provide greater visibility and support for local publishers. In this article, we delve into the features of the Google News Showcase, its impact on the US and its local publishers, and how these updates benefit the news industry as a whole.

Google News Showcase in the US

Launched initially in October 2020, the Google News Showcase aimed to provide readers with high-quality, personalized news while helping publishers with content discovery and revenue generation. Expanding its reach to the US, this platform now boasts partnerships with over 150 US-based news publications, with 90% of them being local or regional. This marks a significant step as the News Showcase is now available in 22 countries worldwide, partnering with more than 2,300 participating publications.

Follow tab updates on Google News

The Follow tab on Google News serves as a personalized feed that allows readers to subscribe to their favorite news sources and topics. The updated follow feature is designed to enhance the visibility of local publications, ensuring their articles and content appear more frequently for users. While this feature is currently only available on Android devices, Google plans to expand this functionality to iOS in the near future.

Google Reader Revenue Manager

The Google Reader Revenue Manager is a tool designed to help publishers increase audience engagement by curating and showcasing their content to users that resonate with their niche topics. Integrated with Google Publisher Center, this tool grants publishers control over subscriptions, content payments, and various other related aspects.

New survey feature in Reader Revenue Manager

A recent addition to the Reader Revenue Manager is the survey feature, which enables publishers to gather data on reader demographics and interests. By understanding their audience better, publishers can tailor their content and advertisements to better suit their readers, ultimately resulting in increased user engagement and satisfaction. This pilot survey program is currently available in the US, Latin America, and Asia-Pacific markets.

Why these updates matter

With the introduction of Google News Showcase in the US and the updates to the follow tab, local news publications and content creators can now gain increased visibility and reach to their target audience. Moreover, Google Reader Revenue Manager allows publishers to achieve a deeper understanding of their audience, enabling them to optimize their content and advertising strategies. This not only benefits the publishers but also readers in the US who can now receive more relevant and high-quality local news content.

In conclusion, the expansion of Google News Showcase into the US market, coupled with the updates to the follow tab, signifies a valuable opportunity for publishers and readers alike. Local news publications can better leverage these features to enhance their visibility, engage their audience, and ultimately succeed in today’s competitive news landscape.

Casey Jones Avatar
Casey Jones
12 months ago

Why Us?

  • Award-Winning Results

  • Team of 11+ Experts

  • 10,000+ Page #1 Rankings on Google

  • Dedicated to SMBs

  • $175,000,000 in Reported Client

Contact Us

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can't wait to work in many more projects together!

Contact Us


*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.