Google News Showcase, a platform designed for readers and publishers alike, has now expanded its presence into the US market. With updates to the follow tab on Google News, this expansion promises to provide greater visibility and support for local publishers. In this article, we delve into the features of the Google News Showcase, its impact on the US and its local publishers, and how these updates benefit the news industry as a whole.
Launched initially in October 2020, the Google News Showcase aimed to provide readers with high-quality, personalized news while helping publishers with content discovery and revenue generation. Expanding its reach to the US, this platform now boasts partnerships with over 150 US-based news publications, with 90% of them being local or regional. This marks a significant step as the News Showcase is now available in 22 countries worldwide, partnering with more than 2,300 participating publications.
The Follow tab on Google News serves as a personalized feed that allows readers to subscribe to their favorite news sources and topics. The updated follow feature is designed to enhance the visibility of local publications, ensuring their articles and content appear more frequently for users. While this feature is currently only available on Android devices, Google plans to expand this functionality to iOS in the near future.
The Google Reader Revenue Manager is a tool designed to help publishers increase audience engagement by curating and showcasing their content to users that resonate with their niche topics. Integrated with Google Publisher Center, this tool grants publishers control over subscriptions, content payments, and various other related aspects.
A recent addition to the Reader Revenue Manager is the survey feature, which enables publishers to gather data on reader demographics and interests. By understanding their audience better, publishers can tailor their content and advertisements to better suit their readers, ultimately resulting in increased user engagement and satisfaction. This pilot survey program is currently available in the US, Latin America, and Asia-Pacific markets.
With the introduction of Google News Showcase in the US and the updates to the follow tab, local news publications and content creators can now gain increased visibility and reach to their target audience. Moreover, Google Reader Revenue Manager allows publishers to achieve a deeper understanding of their audience, enabling them to optimize their content and advertising strategies. This not only benefits the publishers but also readers in the US who can now receive more relevant and high-quality local news content.
In conclusion, the expansion of Google News Showcase into the US market, coupled with the updates to the follow tab, signifies a valuable opportunity for publishers and readers alike. Local news publications can better leverage these features to enhance their visibility, engage their audience, and ultimately succeed in today’s competitive news landscape.
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