Google Ads API v14 Unveils Major Updates: Enhanced Keywords, Recommendations, and Conversion Tools

Google Ads API v14 Unveils Major Updates: Enhanced Keywords, Recommendations, and Conversion Tools

Google Ads API v14 Unveils Major Updates: Enhanced Keywords, Recommendations, and Conversion Tools

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Introduction

The Google Ads API version 14 has introduced a plethora of new features, advancing its functionality and improving overall user experience. Keeping up to date with these enhancements is crucial for managing effective campaigns and optimizing their performance. This article will guide you through the major updates in Google Ads API v14, explaining their significance and how best to utilize them.

Section 1: Account-Level Negative Keywords

Account-level negative keywords allow advertisers to prevent their ads from showing up for specified search queries across all campaigns in one account. With the launch of Google Ads API v14, users can now retrieve, create, and update account-level negative keywords. This feature streamlines the process of exclusion, saving time and promoting accuracy, ensuring that ads only appear for relevant and high-converting keywords.

Section 2: New Recommendation Types

Recommendations in Google Ads serve as optimization suggestions for campaigns, helping advertisers make informed decisions. Google Ads API v14 brings two new recommendation types: DynamicImageExtensionOptInRecommendation and LowerTargetRoasRecommendation & RaiseTargetCpaRecommendation. The former helps identify campaigns that could benefit from image extensions, while the latter two offer insights into managing target cost per action (CPA) and return on ad spend (ROAS) more effectively.

Section 3: New Conversion Action Types

The update presents several new conversion action types, assisting advertisers in measuring different customer interactions. As Google shifts focus from Universal Analytics to Google Analytics 4, it is imperative that advertisers adapt to the changes introduced in Google Ads API v14. By doing so, they can harness the enhanced capabilities it offers, leading to better-informed campaign decisions.

Section 4: Offline Conversion Clients Summaries

Google Ads API v14 adds a new field in customer resources, offlineconversionadjustmentclients. This field offers valuable information on the offline conversion process, such as externalconversionsource and userconversionadjustmentupload_id. By having access to these offline conversion data, advertisers can refine their campaigns, improving ad targeting and tracking ROI more accurately.

Section 5: Keyword Planning Space

The GenerateForecastKeywordMetrics method introduced in v14 revolutionizes the keyword planning process. Unlike before, users no longer need to create a keyword plan to access forecast metrics. Instead, they can use this method to obtain valuable insights into keyword performance, streamlining the planning phase and optimizing campaign results.

The Google Ads API v14 sets a new benchmark for advertising management and performance analysis by introducing an array of innovative features. We encourage readers to delve deeper into the full list of changes and leverage these updates to improve campaign outcomes. To assist you further, be sure to explore the official release notes for Google Ads API v14, and consider reading up on the transition from Universal Analytics to Google Analytics 4.

 
 
 
 
 
 
 
Casey Jones Avatar
Casey Jones
12 months ago

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