Forrester Study Unveils Major Efficiency Boost for Marketers Using BlueConic’s Customer Data Platform
BlueConic and Forrester Consulting Unveil Results of Total Economic Impact Study on Customer Data Platform ROI
Understanding the ROI of Customer Data Platforms: BlueConic and Forrester Consulting Shed Light on Major Efficiency Boosts for Marketers
In today’s rapidly evolving business landscape, measuring and evaluating the return on investment (ROI) of customer data platforms (CDPs) has become increasingly imperative. It is essential for marketers to understand how utilizing such platforms can enhance their operational efficiency and drive profits. To provide a comprehensive analysis of a CDP’s potential, BlueConic has partnered with Forrester Consulting to conduct a Total Economic Impact (TEI) study. The study measures both profit and operational efficiency gains that can be unlocked with BlueConic’s CDP.
Unlocking the Secrets of Forrester’s Total Economic Impact Study
The primary objective of the TEI study is to delve into the potential benefits that can be realized by marketers and businesses who choose to leverage BlueConic’s CDP. In a virtual event featuring guest speakers, Joe Stanhope, VP, Principal Analyst, Julia Fadzeyeza, Principal Consultant from Forrester, and Patrick Reynolds, CMO of BlueConic, attendees will gain insight into the study’s key findings and understand the transformative influence of this advanced customer data platform.
Revealing the Efficiency Gains of BlueConic’s CDP: Key Findings from the TEI Study
The TEI study uncovered several significant benefits that can be garnered by marketers using BlueConic’s CDP, including:
Time Savings: The platform enables marketers to save up to 90% of their time on tasks such as segmentation, customer journeys, and reporting. This frees up valuable resources for other critical business initiatives.
Increased Profit: Due to improved conversion rates, businesses can potentially see an increased profit of $5.4 million from leveraging new data monetization opportunities and strategic partnership growth.
Faster, Higher-Quality Decision-Making: With BlueConic’s CDP, businesses can make faster and more informed decisions, which ultimately supports their future growth and expansion plans.
Secure Your Access to the Virtual Event: Timing and Registration Details
The BlueConic and Forrester Consulting virtual event will take place on Thursday, May 4th at 11AM ET / 5PM CEST. Even if you cannot attend the live session, be sure to register to receive the recording, which will provide valuable insights into the study’s findings and offer a comprehensive understanding of BlueConic’s CDP.
Evaluating CDPs ROI: The Key to Unlocking Efficiency and Growth
In conclusion, evaluating the ROI of customer data platforms is vital for understanding their potential impact on operational efficiency and profit. Forrester’s TEI study, in partnership with BlueConic, offers crucial insights into the benefits of utilizing BlueConic’s platform and how it can contribute to substantial time savings, increased profit, and more well-informed decision-making processes. By leveraging BlueConic’s CDP, marketers can significantly enhance their operational efficiency, positioning them for future growth and success.
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.