Understanding the ROI of Customer Data Platforms: BlueConic and Forrester Consulting Shed Light on Major Efficiency Boosts for Marketers
In today’s rapidly evolving business landscape, measuring and evaluating the return on investment (ROI) of customer data platforms (CDPs) has become increasingly imperative. It is essential for marketers to understand how utilizing such platforms can enhance their operational efficiency and drive profits. To provide a comprehensive analysis of a CDP’s potential, BlueConic has partnered with Forrester Consulting to conduct a Total Economic Impact (TEI) study. The study measures both profit and operational efficiency gains that can be unlocked with BlueConic’s CDP.
The primary objective of the TEI study is to delve into the potential benefits that can be realized by marketers and businesses who choose to leverage BlueConic’s CDP. In a virtual event featuring guest speakers, Joe Stanhope, VP, Principal Analyst, Julia Fadzeyeza, Principal Consultant from Forrester, and Patrick Reynolds, CMO of BlueConic, attendees will gain insight into the study’s key findings and understand the transformative influence of this advanced customer data platform.
The TEI study uncovered several significant benefits that can be garnered by marketers using BlueConic’s CDP, including:
Time Savings: The platform enables marketers to save up to 90% of their time on tasks such as segmentation, customer journeys, and reporting. This frees up valuable resources for other critical business initiatives.
Increased Profit: Due to improved conversion rates, businesses can potentially see an increased profit of $5.4 million from leveraging new data monetization opportunities and strategic partnership growth.
Faster, Higher-Quality Decision-Making: With BlueConic’s CDP, businesses can make faster and more informed decisions, which ultimately supports their future growth and expansion plans.
The BlueConic and Forrester Consulting virtual event will take place on Thursday, May 4th at 11AM ET / 5PM CEST. Even if you cannot attend the live session, be sure to register to receive the recording, which will provide valuable insights into the study’s findings and offer a comprehensive understanding of BlueConic’s CDP.
In conclusion, evaluating the ROI of customer data platforms is vital for understanding their potential impact on operational efficiency and profit. Forrester’s TEI study, in partnership with BlueConic, offers crucial insights into the benefits of utilizing BlueConic’s platform and how it can contribute to substantial time savings, increased profit, and more well-informed decision-making processes. By leveraging BlueConic’s CDP, marketers can significantly enhance their operational efficiency, positioning them for future growth and success.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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