As the human world continues to orbit the digital cosmos more closely year by year, social commerce has come to hold an ever-increasing gravitational pull on businesses and brands. Not long ago, a survey was conducted with an impressive sample size of 512 social media marketers, unravelling the potential of social commerce tools such as active community engagement and user-generated content (UGC).
With an impressive turnout of 87%, this growing effectiveness of social commerce is an unignorable trend. This upward spiral in online shopping habits is mainly due to the prolonged global pandemic that has confined people to their homes, redefining their buying habits. This transformative phase has led to an increase in sales through social media compared to the previous year.
Having said that, brands need to keep in mind that social selling doesn’t just restrict to Instagram, Facebook, or Pinterest. In this age of precision, it is equally crucial for brands to have access to a platform that allows them to target their audience directly. Indeed, this technique’s effectiveness can be gleaned from the fact that over half of social sellers have reported advantages in terms of audience reach through social commerce.
In the world of digital marketing, content is quite certainly the king. As such, the power of User-Generated Content (UGC) has surfaced as an effective tool broadening brands’ horizons. With the right promotional strategies, brands can utilize UGC to engage in active community interactions. And let us not forget that in this world where algorithms have begun to rule, these ‘pull-marketing’ methods go beyond traditional means in extending a brand’s reach.
Interestingly, the survey further reveals that social selling doesn’t replace other channels but rather complements them. Around 94% of social sellers also use their websites or third-party online marketplaces in addition to social selling. This diverse approach to selling is a testament to the versatility of social commerce and its ability to optimize and fuel sales strategies with consistent returns on investment (ROI).
If you are a marketer who hasn’t yet delved into the world of social commerce, it’s high time you don your research goggles. Ponder over the insights derived from this revealing survey and consider integrating social commerce into your sales strategy.
Finally, we would love to hear about your experiences with social commerce. Have you embraced it? What impact has it had on your sales? Share your thoughts and let’s get the conversation started. With collective learning, we can surely make the most of this exciting trend that is social commerce.
‘Til then, keep selling!
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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