In a world dominated by information at our fingertips, search engines like Google have become essential tools for acquiring knowledge. Recently, the search giant unveiled another significant development in search technology, powered by Artificial Intelligence (AI). Introducing Google’s new Search Generative Experience (SGE), this AI-powered feature is currently available through the Google Labs waitlist. This article provides a comprehensive overview of this AI-powered experience, diving into key features that are set to revolutionize the way users interact with information on the web.
The new Google SGE boasts an intuitive and efficient interface that provides AI-generated answers above the search results listings. These answers come in boxes with cited websites for users to explore further. Additionally, users can follow up with their questions or toggle for deeper responses. A unique color-change element exists within the interface, reflecting different journey types and query intents, thereby enabling a visually pleasing and functional search experience.
As technology advances, the concept of vertical search experiences is gaining prominence. For instance, Google Shopping results are now powered by AI. With a massive amount of product listings within the Google Shopping Graph, generative AI needs to update rapidly to provide the most accurate answers. Coupled with this, the AI experience offers targeted recommendations for specific search queries, such as suggesting the best Bluetooth speakers for a pool party. Users can expect more personalized and relevant search experiences with this new AI-powered feature.
The SGE distinguishes itself further by enabling a more conversational search experience. The ‘Ask a follow-up’ feature allows users to add more details or additional prompts, making the search experience increasingly tailored to individual preferences. This conversational mode enables more nuanced follow-up questions and evolving information journeys. Furthermore, the AI system can identify when a user is searching for something related to a previous question, carrying over context to better understand and fulfill search intents.
Google’s new SGE is powered by a combination of Machine Learning models, Multitask Unified Model (MUM), and TUpdate. These advanced technologies enable the AI system to iteratively reformulate queries, capture intent, and provide increasingly relevant knowledge for users. This groundbreaking combination elevates the search experience, delivering fast and accurate results to users while constantly adapting and learning from their searches.
To experience this revolutionary search tool for yourself, sign up for the Google Labs waitlist and explore the future of search, powered by AI.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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