Keeping one foot firmly in the future, environmental, social, and governance (ESG) programs have gradually become imperative elements in a corporation’s strategy. However, the understanding of the necessity to examine ESG initiatives’ effectiveness and prevent excessive resource expenditure has not been paralleled with the proficiency to do so. With a copious 225 policy instruments related to ESG either newly introduced or modified in 2021, the significance of providing verifiable outcomes to key stakeholders such as governments, non-profit organizations, and others is magnified.
As projected, by 2025, one-third of all assets under management mandate would be ESG. Yet, the ESG programs’ measurement crisis indicates that we have lofty challenges to hurdle. Data from the Harris poll reveals a grim picture: only 22% of corporations have an operational ESG program with result-tracking mechanisms in place. There is also a rampant practice of ‘greenwashing’, wherein corporations make high-sounding commitments towards sustainability, absent any substantial plans to gauge, optimize, and transform their operations to fulfill them.
To respond to these prevalent issues in ESG measurement, Google Cloud Ready – Sustainability program is making strides. This innovative program aids organizations in effectively assessing their ESG initiatives, with the help of its partners. The metrics it gauges are extensive, including air quality, greenhouse gases, and others. This approach promises a lens to scrutinize and understand the effectiveness of sustainability initiatives on a detailed scale.
Among the successful companies in ESG measurement, Aclima has outperformed itself. Earning a spot among Time Magazine’s 100 most influential companies of 2023, Aclima has been instrumental in diagnosing air health and tracking pollution that catalyzes climate change. Another success story is seen in the work of BlueSky Resources, painting an optimistic future picture. The company uses a sensor-agnostic approach to quantify emissions, enabling them to directly contribute to the fight against climate change.
In the odyssey towards a sustainable future, effective measurement of ESG programs is the compass that guides us. The journey appears to be heading in the right direction, with corporations becoming acutely aware of ESG programs’ relevance and the need for their effective implementation and measurement. Optimistically, with innovative tools and corporate resolve towards sustainability, the field of ESG measurements will close in on the challenges faced today, eventually tipping the environmental balance favorably for generations to come. The time to act on ESG goals is now, and the stories of Aclima and BlueSky Resources serve as forbearers of the possibilities of success.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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