Deciphering Google’s Search Revolution: The Implications of SGE on Local SEO Practices

Deciphering Google’s Search Revolution: The Implications of SGE on Local SEO Practices

Deciphering Google’s Search Revolution: The Implications of SGE on Local SEO Practices

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The onset of 2023 has seen a significant overhaul in Google’s search algorithms, with the tech giant introducing a pilot project, “Search Generative Experience” (SGE). This transition is speculated to be a game-changer for local businesses and digital marketers, opening new avenues to experiment and devise more innovative strategies. By shedding light on the early insights on SGE, we aim to provide a comprehensive understanding of this novel experiment and its implications on local SEO practices.

To gauge the impact of SGE, we conducted a study by carrying out 50 manual local searches, using a mix of branded and non-branded terms, along with modified and non-modified terminologies. The result tracking was executed through meticulous data accumulation and screenshots.


Our findings were intriguing. Not every local search led to SGE results. Instead, there was a division with some searches prompting SGE display, some deriving auto-generated SGE display, while others did not trigger SGE at all.

Delving further, we observed a fluctuation in the SGE results. They comprised variable mixtures of local packs coupled with non-local pack results. The local pack, a set of businesses listed by Google on the Search Engine Results Pages (SERPs), remained a common element in some results, yet others extended beyond this typical display.

Generating more tangible understanding, let’s direct our attention towards practical examples. The search for ‘shoes’ succeeded in highlighting a major discrepancy between traditional Google search results and SGE results. A similar tale unfolded while searching for ‘Catholic churches’ and ‘EV charging stations’. Local SEO practices are likely to witness a transformation if such variances persist.

Future Implications

Steering the discussion to potential future implications, pinpointing the user’s preference for SGE results remains a challenge, given the diversity and the distinct logic powering SGE. Therefore, a degree of uncertainty persists around whether users will prefer SGE over traditional SERPs for all or some searches.

As the dynamics of digital search are on the verge of transformation, SEO professionals, digital marketers, webmasters, and business owners maintaining a web presence must set their gears in motion to acclimate to SGE, if it is broadly implemented. Besides, monitoring this development closely, the need to re-strategize local SEO practices also stands as inevitable.


Google’s SGE is pushing the boundaries of traditional search practices and nudging local businesses and marketers to adapt and innovate. The digital world is poised to witness a revolution of its kind, where local SEO might just be the first dominos to feel the shift. It is time to step up the game as unique, SEO-friendly content gets a new ally in the form of SGE.

Casey Jones Avatar
Casey Jones
11 months ago

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