Build 2023 Unveils Microsoft Store Ads Expansion & AI Innovations for Global Advertisers

Build 2023 Unveils Microsoft Store Ads Expansion & AI Innovations for Global Advertisers

Build 2023 Unveils Microsoft Store Ads Expansion & AI Innovations for Global Advertisers

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Microsoft Build 2023 Unveils Global Expansion of Microsoft Store Ads and AI Innovations for Advertisers

Microsoft Build, the annual developer conference, has always been a cornerstone event in the world of digital innovation. In line with its tradition of introducing groundbreaking advancements, Build 2023 has played a pivotal role in unveiling new features and experiences that are set to revolutionize the way we work, live, and connect. Among the key announcements this year are Microsoft Store Ads’ global expansion and cutting-edge AI innovations tailored for global advertisers.

Last year, Microsoft introduced Store Ads with the intent of assisting developers in growing their businesses by connecting them with the right customers. In their quest to continue this mission, Build 2023 has announced the massive expansion of Microsoft Store Ads’ reach, extending beyond the United States to more than 150 regions worldwide. This expansion introduces additional options for advertisers, including Premium Search Ads within the Microsoft Store and search results.

Advertisers can look forward to an amplified onboarding experience for Microsoft Store Ads at Build 2023. The new updates create opportunities for setting up eye-catching ad placements within the store. The newly introduced Premium Search Ads product allows advertisers to showcase visually appealing and prominent ad placements within the Microsoft Store, providing them with extra mileage in reaching their audience.

The integration of Microsoft Store Ads into Bing’s Search Engine Results Page (SERP) opens up new avenues for advertisement reach. With Bing recording approximately 14.5 billion global monthly searches, advertisers can capitalize on this vast potential customer base. The Microsoft Store Ads will not be limited to the Windows Microsoft Store but will also be triggered on Bing SERP, resulting in an expanded reach for advertisements. Enabling these ads on Bing SERP is a seamless process – advertisers need to create a Microsoft Store Ad campaign and adjust the Ad Distribution Controls accordingly.

In addition to these innovations, Build 2023 has also introduced user-friendly features for advertisers. The Partner Center integration now provides an effortless sign-up experience for Microsoft Store Ads as a part of publishing workflows. This integration, coupled with the simplified advertiser onboarding experience, ensures that the registration process for Microsoft Store Ads is smooth and streamlined.

Microsoft Build 2023 has undoubtedly left an indelible mark in the realm of digital innovation, particularly in global advertising with the introduction of Microsoft Store Ads and AI innovations. These cutting-edge advancements significantly benefit advertisers and developers, catapulting them towards new heights of success in reaching customers across the globe. To stay informed and equipped to excel in today’s competitive landscape, be sure to keep up with the latest Microsoft Build announcements and strategies to foster a global presence.

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Casey Jones
12 months ago

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