Microsoft Build, the annual developer conference, has always been a cornerstone event in the world of digital innovation. In line with its tradition of introducing groundbreaking advancements, Build 2023 has played a pivotal role in unveiling new features and experiences that are set to revolutionize the way we work, live, and connect. Among the key announcements this year are Microsoft Store Ads’ global expansion and cutting-edge AI innovations tailored for global advertisers.
Last year, Microsoft introduced Store Ads with the intent of assisting developers in growing their businesses by connecting them with the right customers. In their quest to continue this mission, Build 2023 has announced the massive expansion of Microsoft Store Ads’ reach, extending beyond the United States to more than 150 regions worldwide. This expansion introduces additional options for advertisers, including Premium Search Ads within the Microsoft Store and Bing.com search results.
Advertisers can look forward to an amplified onboarding experience for Microsoft Store Ads at Build 2023. The new updates create opportunities for setting up eye-catching ad placements within the store. The newly introduced Premium Search Ads product allows advertisers to showcase visually appealing and prominent ad placements within the Microsoft Store, providing them with extra mileage in reaching their audience.
The integration of Microsoft Store Ads into Bing’s Search Engine Results Page (SERP) opens up new avenues for advertisement reach. With Bing recording approximately 14.5 billion global monthly searches, advertisers can capitalize on this vast potential customer base. The Microsoft Store Ads will not be limited to the Windows Microsoft Store but will also be triggered on Bing SERP, resulting in an expanded reach for advertisements. Enabling these ads on Bing SERP is a seamless process – advertisers need to create a Microsoft Store Ad campaign and adjust the Ad Distribution Controls accordingly.
In addition to these innovations, Build 2023 has also introduced user-friendly features for advertisers. The Partner Center integration now provides an effortless sign-up experience for Microsoft Store Ads as a part of publishing workflows. This integration, coupled with the simplified advertiser onboarding experience, ensures that the registration process for Microsoft Store Ads is smooth and streamlined.
Microsoft Build 2023 has undoubtedly left an indelible mark in the realm of digital innovation, particularly in global advertising with the introduction of Microsoft Store Ads and AI innovations. These cutting-edge advancements significantly benefit advertisers and developers, catapulting them towards new heights of success in reaching customers across the globe. To stay informed and equipped to excel in today’s competitive landscape, be sure to keep up with the latest Microsoft Build announcements and strategies to foster a global presence.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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