Businesses thrive on visibility, especially local ones seeking to capture a significant share of the surrounding market. In this digital age, Google — the global search giant — has become a key player in promoting companies online. The recent enhancements to Google Ads Location Assets, notably the integration of Google Business Profile images, have provided another exciting avenue for businesses to boost their visibility.
Google Ads Location Assets, previously known as location extensions, now have an added function. This revamp allows businesses to link their Google Business Profile to their Google Ads, making it possible to include images alongside their geographical location. This brilliant move has significantly amplified the reach and influence of local firms, directly enhancing their rankings on Google’s Search Engine Results Page (SERP).
The introduction of merchant photos within Google Ads Location Assets has dramatically improved local visibility. Images are often more engaging than text, catching the eye and sparking interest much more effectively. They can also impart a feeling of authenticity and credibility to potential customers browsing through the SERP, enhancing their trust in your business.
Implementing this feature is a straightforward task. Start by creating and managing Merchant Photos on your Google Business Profile. More than just a logo and a cover photo, you can provide additional images that best represent your business. Each image type serves a unique purpose: a logo for brand identity, a cover photo for brand persona, and other images to showcase your products or services. It is also essential to note that removing outdated photos is just as easy.
To truly reap the benefits of the image feature in Google Ads Location Assets, certain best practices should be followed. Use high-quality images, as they reliably attract more attention and confer a sense of professionalism around your business. Moreover, carefully select images that align with your brand’s message and promise. A clear and consistent image strategy can communicate powerfully about your brand.
While the image feature is significantly beneficial, businesses always have the option to revert to the original format without images. The process of opting out from this feature is simple and straightforward.
To summarize, merchant images have become a powerful tool for enhancing local visibility on SERPs, courtesy of Google Ads Location Assets. By tactically choosing high-quality images that reflect your brand effectively, businesses can dramatically boost their ad performance on Google. Hence, it is recommended to begin leveraging this powerful feature for improved local visibility. Remember, a well-curated Google Business Profile is the first step towards achieving this.
Better start taking stunning photos of your business — your spot on Google’s Search Engine Results Page awaits.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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