The recent changes made by Instagram in rebranding its branded content ads to partnership ads hold significant potential for both brands and creators. As they seek to increase collaboration in their advertising efforts, the new features introduced in partnership ads provide an efficient and innovative approach to maximize results.
Instagram has made it easier than ever for advertisers to create partnership ads by merely expanding content from a creator or partner’s account. This expanded content can include various types of organic Instagram posts such as branded content with the paid partnership label, Instagram Collab posts, @mentions, people tags, product tags, and more.
Advertisers no longer have to rely on an existing post to create a partnership ad. Instead, these new ads can be made effortlessly in Ads Manager with updated permissions that optimize user-friendliness.
According to Instagram’s data, campaigns that utilize both partnership ads and business-as-usual (BAU) ads result in 53% higher click-through rates, 19% lower cost per actions, and a 99% probability of outperforming BAU ads alone. This impressive performance showcases the potential benefits of incorporating partnership ads into a brand’s advertising strategy.
Partnership ads lend transparency and efficiency to the advertising process, enabling brands to collaborate effectively with content creators to reach a broader audience. By leveraging the existing connection between a creator and their audience, these ads have the power to increase user engagement significantly.
Additionally, the new Instagram ad format offers diverse opportunities for creators and advertisers to work together, thereby fostering healthy relationships that thrive on creativity and authenticity.
The recent changes to Instagram’s advertising landscape present several benefits for both brands and creators. The efficiency, transparency, and potential for increased user engagement brought about by partnership ads make them an attractive option for businesses looking to boost their Instagram ad success.
To stay ahead of the game in the ever-evolving world of social media advertising, consider incorporating partnership ads into your Instagram advertising strategies. Not only do they offer a higher probability of outscoring conventional BAU ads, but they also provide a unique and valuable way to collaborate with content creators, ensuring a more comprehensive approach to your brand’s social media presence.
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Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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