In the fast-paced digital era of 2023, the requirement for user-generated content has risen to unprecedented heights thanks to social media. People now trust online reviews and social media posts by genuine users more than branded content. Businesses across the globe are capitalizing on this trend by integrating social media feeds into their websites, giving them a competitive edge. This not only increases user-engagement but also brings an element of user-friendliness and trustworthiness. According to Forbes, integrated social media content can boost conversion rates by up to 6%.
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Embedding a tweet on your website is extremely straightforward. First, left-click on the “Share” button on the top-right corner of the tweet. Next, click on “Embed Twitter”, then customize your tweet as desired, copy the code and paste it on the HTML editor of your website. Here’s a tip: add ‘align=center’ to the inside of the blockquote tag within the code to center-align the tweet on your page.
To embed a Facebook post or video onto your website, select the specific post or video, click on the three dots (…) in the upper right corner of the post, and select “Embed”. You can then copy and paste the code provided to your website’s HTML.
Incorporating a Facebook feed on your website is done via a Facebook social plugin. Visit Facebook’s Developer site, click on ‘Social Plugins’ and then ‘Page Plugin’. After configuring the plugin, copy the provided code and embed it to your website’s HTML.
Instagram allows businesses to embed both individual posts and overall feeds on their websites. To embed a post, click on the three dots at the top right corner, select ‘Embed’, and copy the displayed code. To embed your Instagram feed, you will need a dedicated plugin, for instance, ‘Instagram Feed Pro’.
Incorporating Pinterest pins and boards on your website boosts the visual appeal of your business. Simply navigate to the pin or board you want to embed, click on the three dots at the top of the pin/board, and select ‘Embed’. Pinterest will then provide you with a code to paste into your HTML editor.
For event-focused websites, Google Calendar serves as an essential tool. To embed it, open your Google Calendar settings and click on the ‘Integrate Calendar’ button. Copy the code in the ‘Embed Code’ box and paste it into your HTML editor.
Embedding a YouTube video is a highly effective way of enhancing user-engagement. Navigate to the video you wish to embed, click ‘Share’ beneath the video, and then click ‘Embed’. Copy the code and add it to your website’s HTML.
TikTok, the latest entrant to the social media circle, heavily relies on user-generated content. You can embed a TikTok video by clicking on the ‘Share’ button on the video, and then ‘Embed’. Copy the code and paste it into your HTML editor.
In conclusion, embedding social media content on your website not only facilitates user-engagement but is also a proven means of increasing user trust and conversion rates. Experiment with these steps and notice the surge of liveliness and user-interactivity on your website.
Now, as a business owner or a digital marketer, try implementing these techniques and share your experiences below in the comment section. Feel free to revisit for any further assistance. Happy Embedding!
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
