Following up is critical because it increases the likelihood of receiving a response. With overflowing inboxes and busy schedules, it’s easy for recipients to miss or overlook emails. A well-timed follow-up can serve as a gentle reminder, bringing your message back to the top of their inbox and increasing response rates. Research has shown that follow-up emails have a higher reply rate than initial emails, emphasizing the importance of maintaining persistence in communication.
It’s essential to wait for at least three days before sending a follow-up email. This wait period shows that you respect the recipient’s time and have considered their busy schedule. It’s recommended to send two to three follow-up emails in total but avoid sending a breakup email, which typically ends communication with a “no hard feelings” approach.
When following up, keep these principles in mind:
Send the second follow-up email approximately one week after the first. This follow-up should include different content and approach, providing more value to the recipient or reiterating your initial request in a fresh manner.
An effective follow-up email after no response might include:
Subject Line: Quick update: [main point from the initial email]
Hi [Recipient's Name],
I hope you're having a great week. I just wanted to follow up on the email I sent you about [main point from the initial email]. In case you missed it, [briefly recap the primary content]. I know how busy things can get, and I wanted to ensure that you had a chance to review the information.
Please let me know if you have any questions or need further clarification. I look forward to hearing from you soon.
Best regards,
[Your Name]
Various templates are available to cater to different industries and situations. When using a template, consider the specific needs of your recipient and customize the message accordingly, ensuring that it aligns with the context and tone of your relationship.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
