Avoid SEO Pitfalls: Strategies for Ensuring Organic Traffic Success Amidst Website Redesign

Avoid SEO Pitfalls: Strategies for Ensuring Organic Traffic Success Amidst Website Redesign

Avoid SEO Pitfalls: Strategies for Ensuring Organic Traffic Success Amidst Website Redesign

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Website Redesign and the Importance of SEO

Website revamps are an essential part of any digital growth strategy. It brings along fresh visuals, improved user experience, and better content organization. Yet amid the allure of a makeover, a lurking disaster often goes unnoticed – the potential collapse of SEO worth achieved over the years. Your redesigned website might gleam but at the expense of your hard-earned organic traffic!

Understanding the weightage of SEO in website redesign is crucial to ensure digital success. SEO isn’t a siloed aspect you can afford to integrate later. It should be treated as an essential pillar from the inception of a website redesign project. Whether you are a business owner, a website designer, or a digital marketer, neglecting SEO could cost you substantial organic traffic, thereby reducing your online visibility.

There was once a successful e-commerce platform that saw a drastic 60% drop in organic traffic post-redesign. The website visually was stellar, but the designers overlooked the important SEO structure which caused a significant decrease in search engine rankings. The hit was heartrending for the business, dripping profits over a sustained period. However, they managed to debunk the situation by promptly hiring an SEO firm. After several months of rigorous SEO cleaning, the website regained its previous traffic. It turned out to be an expensive lesson in terms of lost revenues and cost to rectify the issue.

SEO is like a wireframe for your website, and trying to resolve SEO missteps after a website redesign is akin to putting the cart before the horse. It can be a pricey and time-consuming process. SEO needs to be considered from the inception and should continually inform your redesign decisions.

The primary step towards preventing a website redesign failure, due to SEO overlook, is to weave SEO into the core fabric of your website planning. To quantify SEO success, define clear SEO goals and Key Performance Indicators (KPIs) before the redesign process starts. Keep a vigilant eye on these metrics to ensure you are on the right track.

Organic Traffic Graph

In the world of digital transformation, SEO is the silent protagonist that maintains your digital real estate value. So, in your next website redesign project, ensure ‘SEO during website redesign’ is your mantra for planning and strategy execution.

But, let’s face it, the task of maintaining and improving SEO during a website redesign requires knowledge, time, and dedication. Specialized help can make this complex process smoother while securing your website’s organic traffic.

Our experts are here to help you navigate through this. So why wait? Sign up for our informative newsletter, or better, drop us your contact detail. Let us assist you in making your website redesign a thriving SEO success story.

Casey Jones Avatar
Casey Jones
10 months ago

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