In the ever-evolving landscape of social media, there lies a burgeoning platform that has taken the world by storm: TikTok. The video-sharing app is not just a hub for teens performing amusing skits or viral dance routines; it has emerged as a powerful tool for businesses to grow their reach, engage audiences, and boost their brand visibility. If you’re a marketer looking at TikToks’ growing user base with intrigue but are unsure where to start, we’ve got you covered. Below, we examine how to increase video views on TikTok and why this metric is paramount in creating a successful TikTok marketing strategy.
Let’s begin by understanding what constitutes a ‘view’ on TikTok. Unique to the platform, a view is recorded the instant a user lands on your video, a departure from the longer engagement time required for a view to count on platforms like YouTube and Facebook. The significant implication of this difference is that it allows for explosive organic reach if strategized correctly.
Earning through TikTok views is a nuanced gamble. Top creators divulge that there’s no universal rate per view that TikTok pays. However, with strategic content creation and clever use of TikTok’s ever-changing algorithms, potential earnings could rocket well into the thousands or even millions.
‘Do more for less,’ can be a tempting strategy in today’s fast-paced digital world, but when it comes to TikTok, buying likes, views, or followers may lead to nothing more than digital tumbleweed. It is an unethical practice that not only potentially violates TikTok’s Terms of Services and Community Guidelines but more seriously, negatively impacts user engagement, credibility, and long-term business growth.
Visibility is the core currency of social media, and views are its heartbeat. Each view increases the likelihood of your videos being shown, suggested, and shared. This cascading effect can lead to higher engagement through comments, shares, and follows, solidifying your presence on TikTok and exponentially expanding your reach.
Expanding business reach through TikTok views is more than just popularity. Utilizing viewer engagement can provide invaluable insights into user behavior and preferences, allowing for more targeted content development. It also amplifies your brand’s visibility, both inside and outside of the platform, invites partnerships and endorsements, and thus, enhances your business bottom line.
Armed with the knowledge of the importance of TikTok views, here are twelve actionable strategies for increasing your video views organically:
Remember, the journey to successful TikTok marketing is an exciting blend of creative content, smart strategy, and most importantly, authentic engagement. Keep these guiding principles in mind, and you’ll set the stage for a thriving TikTok presence in no time. Happy TikToking!
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
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*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
