Artificial intelligence in marketing technology has seen remarkable growth in recent years. With the launch of ChatGPT, a groundbreaking AI-powered solution, marketing professionals are benefiting more and more from the advancements in AI-based martech. This article explores different AI-driven innovations and solutions that are revolutionizing marketing strategies.
Dealtale IQ, driven by generative AI capabilities, provides insights on performance metrics through a natural language interface. This technology enables marketers to quickly understand complex data, interpret results, and make informed decisions.
Roku’s AI-powered contextual search feature allows users to find “iconic plot moments” within their content. This technology enables real-time ad placements to match brand messages with relevant scenes, enhancing brand relevance and viewer engagement.
Safesail is an AI-powered brand safety solution that detects harmful text, images, and videos across nine dimensions. By safeguarding brand reputation, this tool helps ensure that advertising content is safe and aligns with company values.
Chatmeter’s AI-powered sentiment analysis tool, Pulse, introduces new modules and custom topics for better insight into consumer feedback. The tool analyzes online feedback, leading to improved brand experience, customer satisfaction, and enhanced reputation management.
APVision integrates AI into its partnership marketing data and analytics platform. AI enables intelligent outcomes, reports, recommendations, and segmentation capabilities, giving marketers invaluable insights to optimize and grow their partner networks.
Embedded within the Enterprise BI Portal, BI Concierge simplifies conversational discovery and content recommendations. The AI-driven tool streamlines data access and helps marketers make better decisions by delivering relevant, personalized content.
StructuredWeb’s through-channel marketing automation platform now includes an AI-powered feature called ChannelGPT. The tool creates content for various channels using vendor’s sales, marketing, and product content, streamlining communication and campaign creation.
Insights Copilot provides marketers with insights based on a massive number of online conversations. Using AI, the platform can answer questions, remove irrelevant mentions, and increase the accuracy of its analyses.
Contentful’s Composable Content Platform includes Scale, an AI content generator that produces on-brand content and translations in nearly 100 languages. AI allows marketers to create personalized, culturally relevant content with ease.
EcoSend’s subject line generator leverages ChatGPT to create compelling email subject lines while reducing the environmental impact of martech. Through AI, marketers can optimize their campaigns and make them more eco-friendly.
The AI innovations in martech possess the potential to revolutionize marketing strategies, offering improved content creation, deeper insights, and better decision-making. As these technologies continue to evolve, traditional marketing methods will transform, allowing professionals to make more informed decisions, optimize campaigns, and enhance brand reputation.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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