As the digital landscape continues to evolve, the importance of being featured in reputable media outlets such as Good Housekeeping, CNN Underscored, Wirecutter, and Rolling Stone remains undeniable. Media’s trust addition has a positive impact on conversion rates, and maintaining a strong affiliate program is critical for brands seeking to maximize their visibility and revenue generation. With Google’s introduction of AI-powered Search Generative Experience (SGE), affiliate marketers must adapt their strategies to stay competitive.
In the era of AI-driven search, there may be a decline in traffic to media listicles as Google’s SGE begins to take precedence. However, this does not mean that listicles and media content will be obsolete. These outlets continue to drive traffic through ads within their sites and have loyal readership. The key is not to write off media entirely but to change the strategy to keep pace with the evolving digital landscape.
To maintain a competitive edge, affiliate managers should focus on the following approaches:
Partner with authentic voices and high-funnel touchpoints: Collaborating with influencers and thought leaders who have a genuine connection with their audience can drive trust and credibility for your brand, leading to increased conversions.
Explore new high-value partners, which might include:
Each high-value partner can play a crucial role in driving traffic and generating revenue. Adapting to the evolving digital landscape by partnering with these new players can help secure success in the world of affiliate marketing.
In conclusion, it is essential for affiliate managers to diversify their strategies and adapt to the changes brought about by AI-powered search. By embracing new types of content creators and platforms, businesses can reap the potential benefits of increased visibility, conversions, and revenue. Keeping an open mind and being willing to explore new horizons will enable brands to remain competitive in the ever-changing world of affiliate marketing.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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