As the buzz around artificial intelligence (AI) continues to grow, its potential to revolutionize work, interaction, and leisure has become more evident. In recent years, significant changes have already been witnessed in the HubSpot Blog team with the implementation of the pillar-cluster model and Search Insights Reports. Today, the team aims to harness AI’s capabilities while retaining the human touch in their content development process.
Generative AI, such as ChatGPT, Google’s Bard, and Bing’s AI-powered search engine, make it possible to scan the internet and provide helpful information in record time. For example, by asking ChatGPT about the differences between these AI technologies, we can access relevant data points quickly.
However, it’s important to note that the HubSpot Blog team does not rely on AI to produce full posts. Instead, the team utilizes AI for research and information-gathering purposes, maintaining a human touch in crafting the final content.
To successfully blend AI and human expertise in content creation, the HubSpot Blog team established a set of guidelines:
Kaitlin Milliken, HubSpot Blog’s Program Manager & Content Editor, weighs in on the value of AI in the research process. According to her, AI is integral in researching specific product features and providing insights that inform her writing and editing approach.
By integrating AI into the research process, Milliken and her team can save time, streamline their workflow, and focus on refining the voice, narrative, and human touch in their content.
In conclusion, striking a balance between AI capabilities and human expertise results in a win-win situation for the HubSpot Blog team. They can streamline research efforts while ensuring their content retains a relatable and engaging human voice. As AI strategies continue to evolve, the importance of adaptability and staying informed about these innovations cannot be overstated.
By incorporating AI into content creation without sacrificing human connection, the HubSpot Blog team sets an example for the future of content writing and SEO practices. The key is to harmoniously unite AI and human expertise, ensuring that meaningful and engaging content will continue to flourish in the years to come.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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