In the fast-paced digital landscape of 2025, Australian businesses are facing unprecedented challenges in capturing attention and building trust online. As the noise in the digital sphere grows louder, how can your brand cut through the clutter and make a lasting impression? The answer lies in a powerful strategy that's revolutionising the way companies communicate:…
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- Casey Jones
Google Ads is one of the most popular forms of online advertising, and for a good reason. With over 3 billion searches performed on Google every day, it's a great way to get your business in front of potential customers. But, as with any form of advertising, it's essential to understand the costs involved. In this article,…
January 19, 2023
*This article does not represent financial advice. You should always speak to a professional about your situation. Are you considering using Facebook advertising to promote your business but wondering if you need to pay GST on your ad spend? If so, you're not alone! In this blog post, we'll explore the GST implications of Facebook…
January 3, 2023
Advertising on YouTube can be an effective way to reach a large, engaged audience. With billions of users watching billions of hours of content daily, YouTube offers a wide range of advertising options that can help businesses of all sizes reach their target audience. But how much does it cost to advertise on YouTube? The…
December 30, 2022
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
Ah, the digital age! It is a time when our memories, moments, and, yes, even our embarrassing dance videos are all stored in the cloud. Today, we're diving into Facebook Reels, specifically, how to find saved reels on Facebook. The Reel Deal with Facebook Facebook Reels has experienced exponential growth due to several key factors.…
December 13, 2023
Do you want to ensure your TikTok content gets the visibility it deserves? Do you feel like the algorithm is working against you? Don't worry, you're not alone. Many creators need help understanding and working with the TikTok algorithm. But fear not because, in this article, we'll dive deep into the world of TikTok's algorithm…
December 8, 2023
Picture this: You've created the perfect ad campaign for your target audience on Facebook. You've spent hours crafting the perfect ad copy, carefully selected the right visuals, and even optimized your ads for mobile. But then, you notice that your ads reach fewer people than you hoped. What's the issue? Are your ads targeting the same…
December 7, 2023
Are you tired of hearing about ESG reporting but still have no idea what it actually means? Well, I'm here to break it down for you in a way that even a dill can understand. ESG reporting, or Environmental, Social, and Governance reporting, measures and discloses a company's impact on the environment, society, and governance. But why…
January 25, 2023
Are you tired of seeing your competitors dominate the market? Are you ready to give them a run for their money and stand out in a crowded market? Penetration pricing strategy may be the secret weapon you need. What is Penetration Pricing: Penetration pricing is a pricing strategy companies use to quickly gain market share…
January 24, 2023
A hospital code black is a notification used to alert staff of an immediate and potentially life-threatening emergency within a hospital setting. The term “code black” is often used to refer specifically to medical emergency due to a violent person or situation, such as an active shooter. Still, it can also refer to other emergencies, such as…
January 12, 2023
Let's face it: social media marketing can feel like trying to catch a greased pig at times. Just when you think you've got a handle on Facebook and Instagram, along comes Snapchat with its disappearing messages and dog face filters. But here's the thing - if you're not using Snapchat for business marketing, you're missing…
August 9, 2024
Let's face it: if your business isn't on Google, it might as well not exist in today's digital age. However, having a Google Business Profile isn't enough. You need to verify it. Why? Because an unverified profile is like showing up to a party without an invitation - you're there, but no one really trusts…
July 23, 2024
You think paperwork is boring? Think again. It might just save your business. Let's face it: most of us would rather watch paint dry than deal with administrative tasks. But here's the kicker: that "boring" paperwork, specifically a purchase order system, could be the difference between your business thriving and taking an unexpected nosedive into…
July 16, 2024
Ever wondered, "What is a reverse mortgage?" Well, you're not alone. While not as well-known as its traditional mortgage counterpart, this financial product is a powerful tool that can provide homeowners with a unique financial option. What is a Reverse Mortgage? A reverse mortgage is a unique type of loan that allows homeowners aged 62…
November 30, 2023
Ah, money. It's the one thing we all wish grew on trees. But alas, it doesn't. And while we can't control the money tree's stubborn refusal to exist, we can control our understanding of money. Enter the world of financial literacy, the golden ticket to financial freedom. In this guide, we'll go through why is…
November 30, 2023
Asset management is managing investments on behalf of clients to achieve their financial goals. It involves making investment decisions, monitoring portfolios, and reporting and advising clients. "asset management" encompasses many types of financial services and products. What is Asset Management? Asset management firms help individuals and institutions invest their money wisely. They employ professionals like…
November 28, 2023
Picture this: You're strolling through an art gallery, mesmerized by the vibrant colours, bold strokes, and breathtaking beauty of the masterpieces around you. Each piece tells a story, captures an emotion, and leaves a lasting impression. Now, imagine if your brand could do the same. Welcome, dear reader, to the fascinating house of brands, where…
May 1, 2023
Ahoy, marketers! Are you tired of drowning in a sea of mediocre marketing campaigns? Are you yearning for a tool that helps you navigate the unfathomable depths of marketing like a mystical mermaid? Well, look no further, because we're about to dive into the enigmatic Mermaid Code and the Mermaid Diagramming tool. But first, let's…
April 21, 2023
It was a dark and stormy night, and the geeks were huddled in their dimly lit basements, furiously typing away at their keyboards. The battle lines were drawn, and the war for Internet supremacy raged on. Okay, it may not have been a dark and stormy night, but the rivalry between RSS and Atom feeds…
April 20, 2023
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In the ever-evolving digital landscape of 2025, businesses in Australia and beyond are constantly seeking innovative ways to stand out online. Amidst the noise, one strategy continues to reign supreme: blogging. But why exactly has blogging become such a powerhouse for SEO and brand visibility? Let's dive into the transformative impact of consistent, high-quality blogging…
February 18, 2025
In the ever-evolving landscape of marketing, Australian businesses face a unique challenge: how to effectively blend time-tested traditional marketing methods with cutting-edge digital strategies. As we navigate through 2025, the key to achieving superior return on investment (ROI) lies in seamlessly integrating these two approaches. This comprehensive guide will explore how Australian companies can harmonise…
February 18, 2025
In the ever-evolving landscape of marketing, Australian businesses face a crucial decision: how to allocate their advertising budgets in 2025. As the digital realm continues to expand its influence, the question of traditional advertising versus digital marketing becomes increasingly complex. This comprehensive analysis will guide you through the intricacies of both approaches, helping you make…
February 17, 2025
